The Sales Manager is responsible for managing the organization’s Sales department, including the hiring, training, coordination, and support of Sales personnel. They set short-term and long-term goals/objectives, develop and manage the Sales Plan, and monitor and report on Sales activities and progress.
Reports to the Vice President of Sales & Marketing. Coordinates activities with Marketing, Production and Accounting Departments. Supervises all sales personnel, representatives and clerical staff.
The Sales Manager Job Description is mentioned in the following procedures:
Procedure ID and Name
Policies & Procedures Manual
|AD1000 Document Control||Sales & Marketing|
|AD1010 Record Control||Sales & Marketing|
|AD1020 Sales Supplies||Sales & Marketing|
|AD1030 Sales Compensation||Sales & Marketing|
|AD1040 Sales Hiring||Sales & Marketing|
|AD1050 Sales Training||Sales & Marketing|
|AS1060 Sales Orders||AS 9100|
|AS1070 Customer Communication||AS 9100|
|AS1170 Customer Property||AS 9100|
|CSH101 Cash Drawers and Credit Cards||Accounting|
|INV102 Inventory Counts||Accounting|
|PM1040 Customer Requirements||Sales & Marketing|
|QP1080 Sales Orders||ISO 9001 QMS|
|REV101 Sales Order Entry||Accounting|
|REV105 Shipment of Goods||Accounting|
|REV110 Customer Returns||Accounting|
|SL1010 Sales Management||Sales & Marketing|
|SL1020 Qualifying Leads||Sales & Marketing|
|SL1030 Sales Calls||Sales & Marketing|
|SL1040 Customer Improvement||Sales & Marketing|
|SWD101 Project Definition||Software Development|
A bachelor’s degree with a major in business or marketing is required; an MBA in sales management is preferred. 5+ years’ experience in retail sales is preferred, with one or more in a leadership position. Good communication skills and the ability to work well with people are essential; good leadership skills are highly prized. Experience with sales, marketing, and spreadsheet applications (e.g., CRM, Excel) is required.
Regular travel by airplane and automobile in conducting business is required. Ability to communicate orally with customers, management, and other co-workers, both individually and in front of a group is crucial. Regular use of the telephone and e-mail for communication is essential.
Sitting for extended periods is common. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents.
No heavy lifting is expected. Exertion of up to 10 lbs. of force occasionally may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and FAX machines.
Good reasoning ability is required to solve a wide range of business problems. Able to apply statistical calculations, analysis of variance, correlation techniques, and sampling theory as well as algebra, linear equations, and other analytics as required. Able to understand and utilize financial reports and legal documents to conduct business.
The job is performed both indoors in a traditional office setting and outdoors traveling to and from customer accounts and sales offices (retail locations). Activities include extended periods of sitting and extensive work at a computer or other device