Content marketing is about telling a story to capture the attention of an audience and prompt them to act in a desirable way. Succeeding in content marketing requires being strategic with your blog to ensure that your stories stand out against those of competitors. How do you create a content creation strategy?
Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track?
There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media.
Networking skills are becoming more and more valuable to have, both in your professional and personal life. Knowing the right people can make or break your career. What are strategies for effective networking?
Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business?
As the world continues to progress on an unprecedented path due to the Covid-19 pandemic, more and more opportunities that were unheard of just a few years ago are beginning to take shape and form. As such, recruiting flesh blood that can take on and fulfill these roles to the extent of their abilities becomes the most vital stage in the development of an organization. A step that can either make the organization or start its undoing. What recruitment tools are used to recruit employees?
Small business owners have had a difficult time last year, but the pandemic is finally dying down and is giving companies some much-needed breathing room. Now that things are slowly returning to normal, it’s important to seize the opportunity and set your company up for continuous growth and success next year. What are the factors affecting business growth this year?