customer

A promising idea is only the beginning of starting a business. This question is especially relevant for founders wondering where and how to look for funds when a company requires significant investment. The harder task is deciding which people are a genuine fit and what evidence will persuade them to take the opportunity seriously. Business […]

Ask yourself a simple question: if a customer walked past your storefront today, would they recognize your brand a week later? For a small business, brand identity is the difference between being remembered and being forgotten. You are fighting for a position in the market against well-established brand names, so you have to come up […]

Online retail stores rarely lose customers because of one dramatic failure. More often, the ecommerce experience breaks through small points of friction: a slow mobile page, an unclear delivery promise, a checkout that asks for too much information, or customer service that cannot see what happened earlier in the journey. Product performance still matters, but […]

Make your blogging relevant: Listen to what customers are saying in meetings and tune in to whatƒ’s on customerƒ’s minds.

To get customer requirements, you just have to ask. If only it was that easy…

“I don’t need data science. I’m not a character from Terminator.” That reaction can feel reasonable when customer information already lives in spreadsheets, email tools, support systems, and billing software. Yet a wall phone, fax, and pager once seemed sufficient too. The practical question is not whether a business needs futuristic technology. It is whether […]

Six easy tactics for staying relevant to your customers online, from Google Ads and keywords to Web 2.0 and social media customer service.

How can chefs, restaurateurs, and restaurant owners adapt to new challenges in the catering sector? Build repeatable policies for mobile ordering, customer incentives, menu decisions, delivery, and food safety.

If you are looking to grow your business and survive in a competitive business world, ecommerce can no longer sit off to the side as an experiment. Customers expect online access, clear product information, simple payment, and quick answers before they decide whether to buy from you. The first question is still the right one: […]