MARKETING MANAGER SUMMARY OF FUNCTIONS
The Marketing Manager plans and directs marketing programs (campaigns) to generate interest in – and sales of – the organization’s products / services. They estimate the demand for the organization’s – and competitors’ – products. The Marketing Manager identifies potential markets for the organization’s products and monitors and analyzes customer feedback and market data.
MARKETING MANAGER ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work with department heads or staff (Sales, PR, Design & Development/R&D, Production, etc.) to discuss contracts, selection of advertising media, products to be advertised, and other marketing-related events and issues
- Gather, organize, and analyze information (market behavior, trends, competition, etc.) to plan advertising campaigns
- Advise with respect to new products and existing product improvements
- Plan advertising, including determining in which media to advertise (e.g., radio, television, print, online/mobile, billboards, social media)
- Negotiate advertising contracts
- Inspect layouts, which are sketches or plans for an advertisement
- Initiate market research studies, analyze data, and present findings
- Develop pricing strategies
- Direct the hiring of advertising, promotions, and marketing staff (and/or contractors / freelancers) and oversee their activities
ORGANIZATIONAL RELATIONSHIPS
Reports directly to the organization’s chief executive. Assists and works in conjunction with R&D, Production, Sales, and other key departments to market products/services.
PROCEDURES
The Marketing Manager Job Description is mentioned in the following procedures:
MARKETING MANAGER QUALIFICATIONS
A bachelor’s degree in business administration or marketing is required; an MBA in marketing is desirable. Ten years’ work experience in sales, advertising, marketing, and/or promotions is required – three of those must be in positions of management. Experience marketing for large corporations – employee or freelance – is preferable.
Must have demonstrated capability of leading a team of sales/marketing personnel. Good communication skills and the ability to work well with people in various departments (including accounting/finance, sales, production, etc.) are essential. Strong presentation skills are very important. AMA-certified professional marketer (AMA-PCM) designation may be helpful but is not required.
MARKETING MANAGER PHYSICAL DEMANDS
Ability to communicate well orally with customers, management, and coworkers is crucial. Regular use of phone and email for communication is essential. Hearing and vision correctable to within normal ranges is essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
The ability to remain in a stationary position roughly 50% of the time, as well as the ability to move about the office occasionally (accessing files/storage, office equipment, computers and other office productivity devices, attending meetings, etc.), is required.
Using a computer while sitting for extended periods is common. Must also be able to position self to maintain equipment, including under tables and desks.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., carrying binders, portfolios, laptops) may be required. Good manual dexterity required to use common office equipment (e.g., computers, mobile devices, calculators, copiers, scanners).
WORK ENVIRONMENT
The job is performed indoors in a traditional office setting. Extended periods of sitting while using a computer or other devices are common. Some travel (±20%) may be required.
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