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The Marketing Manager plans and directs marketing programs (campaigns) to generate interest in – and sales of – the organization’s products / services. They estimate the demand for the organization’s – and competitors’ – products. The Marketing Manager identifies potential markets for the organization’s products and monitors and analyzes customer feedback and market data.
Reports directly to the organization’s chief executive. Assists and works in conjunction with R&D, Production, Sales, and other key departments to market products/services.
The Marketing Manager Job Description is mentioned in the following procedures:
|Procedure ID and Name||Policies & Procedures Manual|
|INV102 Inventory Counts||Accounting Manuals Template|
|AS1050 Customer and Product Requirements||AS 9100|
|AS1080 Design & Development||AS 9100|
|QP1100 Design and Development||Quality Assurance Policy Statement and Procedures|
|AD1000 Document Control||Sales and Marketing|
|AD1010 Record Control||Sales and Marketing|
|AD1020 Sales Supplies||Sales and Marketing|
|MT1000 Advertising||Sales and Marketing|
|MT1010 Internet Marketing||Sales and Marketing|
|MT1020 Public Relations||Sales and Marketing|
|MT1030 Trade Shows & Events||Sales and Marketing|
|MT1040 Direct Mail||Sales and Marketing|
|MT1050 Lead Management||Sales and Marketing|
|PM1010 Product Development||Sales and Marketing|
|PM1020 Product Launch||Sales and Marketing|
|PM1040 Customer Requirements||Sales and Marketing|
|SL1000 Customer Life Cycle Management||Sales and Marketing|
|SL1020 Qualifying Leads||Sales and Marketing|
|SL1040 Customer Improvement||Sales and Marketing|
|ITSW101 Project Definition||IT Policies and Procedures Templates|
|MP1030 Marketing Research and Analysis||Sales and Marketing|
A bachelor’s degree in business administration or marketing is required; an MBA in marketing is desirable. Ten years’ work experience in sales, advertising, marketing, and/or promotions is required – three of those must be in positions of management. Experience marketing for large corporations – employee or freelance – is preferable.
Must have demonstrated capability of leading a team of sales/marketing personnel. Good communication skills and the ability to work well with people in various departments (including accounting/finance, sales, production, etc.) are essential. Strong presentation skills are very important. AMA-certified professional marketer (AMA-PCM) designation may be helpful but is not required.
Ability to communicate well orally with customers, management, and coworkers is crucial. Regular use of phone and email for communication is essential. Hearing and vision correctable to within normal ranges is essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
The ability to remain in a stationary position roughly 50% of the time, as well as the ability to move about the office occasionally (accessing files/storage, office equipment, computers and other office productivity devices, attending meetings, etc.), is required.
Using a computer while sitting for extended periods is common. Must also be able to position self to maintain equipment, including under tables and desks.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., carrying binders, portfolios, laptops) may be required. Good manual dexterity required to use common office equipment (e.g., computers, mobile devices, calculators, copiers, scanners).
The job is performed indoors in a traditional office setting. Extended periods of sitting while using a computer or other devices are common. Some travel (±20%) may be required.