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|Sales Marketing Policies and Procedures Manual||$ 535.50|
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The Product Development Procedure defines approved methods for the planning, design, and development of your company’s new products or services to ensure quality, safety, and reliability.
The Product Development Procedure applies to all new product development, as well as to significant changes to your company’s existing products and services. (26 pages, 3962 words)
It is crucial that adequate planning and controls be established, implemented, and maintained during the design phase to optimize quality, effectiveness, safety, and customer satisfaction prior to manufacturing. Product development should be managed in a way that ensures timely development of new products, to reach completion quickly and capitalize on market opportunities. Each design/development request should have a Product Manager assigned to it, who should manage the Design and Development (D&D) process.
Product Development Responsibilities:
All Employees are responsible for ensuring product and process improvement.
The Engineering Manager is responsible for designing, evaluating, testing, and all technical aspects of product and process development.
The Accounting Manager is responsible for evaluating and reporting on the financial aspects of product/process development.
The Marketing Manager is responsible for coordinating product development with the customer base, supervising field trials, finding new markets for the Company’s products/processes, and raising awareness of the Company’s offerings.
Top Management is responsible for final approval of design and development (D&D) projects.
The Product Manager is responsible for managing the typical product design-and-development process.
Product Development Definitions:
COTS – Commercial off-the-shelf; products manufactured commercially and tailored for a specific use. Compare COTS products with those produced entirely and uniquely for specific applications.
Design phase – The most important phase of the product life cycle: inherent quality, effectiveness, safety, and customer satisfaction of the product are established here. No matter how carefully a product may be manufactured or how perfect a quality control program, inherent qualities cannot be improved except through design enhancement.
It is crucial that adequate planning and controls be established, implemented, and maintained during the design phase to optimize quality, effectiveness, safety, and customer satisfaction prior to manufacturing. Achieving best intrinsic qualities is a direct function of:
Product development should be managed in a way that ensures timely development of new products, to reach completion quickly and capitalize on market opportunities.