• support@bizmanualz.com
  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
Policies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template Word
  • Policy
    Procedure
    Manuals
    • CEO 9-Manual Set-45% Off
    • CFO 5-Manual Set-34% Off
    • Policy Procedure Software
    • Accounting Manual
    • Finance Manual
    • IT Policy Manual
    • HR Policy Manual
    • Sales Marketing Manual
    • ISO 9001 Quality Procedures Manual
    • AS9100 D Quality Procedures Manual
    • ISO 22000 Food Safety HACCP Manual
    • Production Operations
    • Medical Office Procedures
    • Nonprofit Procedures
    • Construction Procedures
  • Best
    SOP
    Software
  • Free
    Procedure
    Samples
  • How To
    Business
    Articles
    • Save Time Writing Procedures
    • Write Better Policies
    • Writing Procedure Manuals
    • Write Better Procedures
    • Strengthen Your Financials
      • Set Better Objectives
      • Tighten Accounting Controls
      • Improve Company Governance
      • Simplify Compliance
      • Reduce Business Risk
    • Improve Quality
      • Obtain ISO Certification
      • Make a Process Map
      • Implement ISO Quality
      • Improve Quality
      • Improve Management Systems
      • Increase Customer Satisfaction
      • Make Your Business Lean
      • Making Change Easier
    • Solve Business Problems
      • Organize Your Business
      • Business Startup
      • Be a Better Boss
      • Empower Employees
      • Grow Your Business
      • Find Business Improvements
      • Increase Innovation
    • Improve Business Processes
      • Better Sales and Marketing
      • Better Project Management
      • Improve Business Communication
      • Improve Internet Marketing
      • Improve Your Hiring Process
      • Improve Your Social Media
      • Improve Your Training
      • Improve Employee Health and Safety
      • Better Disaster Security Planning
    • Leverage Technology
      • Automate Policy Management
      • Improve Your Social Media
      • Increase Productivity
      • Analyzing Business Data
  • Lean ISO
    Consulting
    Training
    • Improve Your Training
    • Customer Testimonials
    • ISO 9001:2015 Classes | Internal Auditor Training St Louis MO
    • ISO 9001:2015 Classes | Lead Auditor Training St Louis MO
    • ISO 9000 Help | Lean Consulting Training St Louis MO
    • ISO Writer | Writing Policies and Procedures Training Class
    • Lean Training Class St Louis MO
    • FREE Quality
      Audit* Offer
0

$ 0.00

✕

How Can Email Marketing Increase Sales?

Categories
  • Better Sales and Marketing
Tags
  • digital marketing
  • email
  • internet marketing
  • sales
  • strategies
Google Contacts

Email marketing is proclaimed as the king of digital marketing that can help business. In fact, you will be surprised to learn that the medium helps generate much more sales than the leading social media networks. How can email marketing increase sales?

How to Boost Sales Using Email MarketingManage Email

Small businesses using online marketing like an email marketing campaign can be a little overwhelming – especially if you are a novice in the marketing field. This is because a successful marketing strategy requires more than just sending out a few emails in a month. It may have the highest ROI, but you will need to take steps to ensure that it is rewarding. In this guide, let’s take a look at a few email marketing best practices to help you bring up your revenue and business growth. 

Research Your Email Audience

Before you begin your digital marketing strategy, you need to build a list of subscribers who will be interested in the product/services you are offering. The best way to do this is to create a buyer’s persona based on your target audience and then create a marketing strategy for that group of individuals. Generally, there are various ways to gather data about your ideal customer.

However, you will first want to start by considering their pain points, needs, and ways you can solve their problems. Next, think about their personalities – their age, gender, employment status, geographical location, etc. Use the curated information to build the brand voice and style in your email marketing campaign. 

Offer a Compelling Lead Magnet in Your Emailgood writing

Now that you have created a buyer’s persona, it is time to start gathering email addresses of potential customers. Remember, the more people you have in your email list, the more chances of potential sales you will have through the email marketing campaign. 

One of the best ways to acquire email addresses of individuals is to offer a lead magnet on your lead generation landing page. Generally, a lead magnet is a free item or service that is presented in exchange for the contact details. This can be anything from ebooks and comprehensive guides to discount offers and free samples. 

Consumers often look for lead magnets that help them solve a particular problem. For example, ebooks are the most popular lead magnets with 27.7% of the marketers using them today. A majority of on-site visitors find them helpful and will happily exchange their email addresses for your expert advice. 

Write a Catchy Email Subject Line

Did you know that 35% of the emails are opened based on the subject line alone? Moreover, 69% of recipients mark the email as spam if they don’t find the subject line satisfactory. This means that your subject line should be catchy enough to pique the interest of the reader. Otherwise, they will simply not read it, delete it automatically, or worse – regard it as spam. 

When writing subject lines, the general rule is to be as short and as descriptive as possible. It should convey clearly what the email contains and lure the readers into clicking on it. Another tip is to personalize your subject line with the reader’s first name, geographical location, and even birthdays. You can also attract the reader by referring to a special discount or deal.

Craft Engaging Email Copyengage

Once you are successful in getting the recipients to open your email, it is time to hook them with an engaging copy. There is no strict formula when writing content for an email newsletter, but it is similar to writing landing great page copy. You can be as formal and as casual as your target audience prefers. However, when writing the content, pretend that you are having a face-to-face conversation with the reader, so keep your writing conversational. 

It is also a good idea to keep the piece short and to-the-point. Long emails can slaughter the reader’s interest so come to the main point quickly without beating around the bush. While there is no standard word limit for an email, experts recommend sticking to 20 lines or 200 words to keep it appealing for the readers. 

Make Email Visually Appealing

Sales Marketing Policy Procedure Manual

Includes critical areas of sales and marketing:
– Marketing Plan
– Marketing Tactics
– Product Management
– Sales Process
– Sales Admin

A well-designed email newsletter equals to the right balance of text and images. This means that when a recipient opens your letter, they should find an attractive layout that immediately grabs their attention. And using images in the email is the finest way to do so.

When designing your email newsletter, leave some spaces for pictures that enhance your writing. Use images that are relevant to the text. For example, product photography works great for content that is explaining how a product or service works. You can also use images of your employees to highlight the personality of your team.

However, you might have a business that does not have a lot of photo-worthy opportunities. In that case, you can consider using free stock photos from reputable sites and help fill in the visual gap in your email newsletter. You can always edit these images to make sure they align with your message. Before using a stock image from any site, it’s important that you check out the licensing information provided on the website.

Add a Colorful Email CTA

A call-to-action (CTA) at the end of your email prompts the readers to take specific action. But regardless of the action you want people to take with your email, make sure that your CTA button is prominent and purpose-driven. 

In fact, we suggest that you put in a little thought to the CTA button. Where do you want to add it? What colors to use? And figuring out the most precise wording are just some of the considerations you should make when crafting your CTA. 

In the end, just remember that a CTA is a powerful weapon. An effective one can increase clicks by 371% and sales by a whopping 1617%. 

Boost Sales Using Email Marketing

Learning how to increase sales with email doesn’t take much time and it is one of the ways to close more sales. But it does take a lot of focus. And the right blend of tips and best practices. Use the above strategies and create a comprehensive email marketing plan to build your revenue. Good luck!

Share

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Products

  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual Rev D | ABR217M Aerospace Quality Procedures Manual $ 395.00 $ 297.00
  • Accounting Policy Procedure Manual MS-Word Template Accounting Policies and Procedures Manual
    Rated 4.47 out of 5
    $ 495.00 $ 397.00
  • Finance Policy Procedure Manual Finance Policies Procedures Manual | ABR42M
    Rated 4.20 out of 5
    $ 495.00 $ 347.00
  • it standard operating procedures IT Policies and Procedures Manual
    Rated 4.50 out of 5
    $ 495.00 $ 397.00
  • Human Resources HR Policy Procedure Manual HR Policies and Procedures Template | ABR41M
    Rated 3.89 out of 5
    $ 495.00 $ 347.00
  • Sales Marketing Policy Procedure Manual Sales Marketing Policies and Procedures Manual | ABR44M
    Rated 4.00 out of 5
    $ 495.00 $ 347.00
  • ISO 9001 Procedures ISO 9001 2015 Procedures | ABR211M
    Rated 4.60 out of 5
    $ 495.00 $ 347.00
  • ISO 22000 Food Safety Procedures Manual ISO 22000 Food Safety Procedures Manual | ABR213M
    Rated 3.83 out of 5
    $ 395.00 $ 197.00
  • Security Policy Procedure Manual Security Policies and Procedures Manual $ 395.00 $ 297.00
  • Disaster Recovery Policy Procedure Manual Disaster Recovery Planning Manual
    Rated 4.00 out of 5
    $ 395.00 $ 297.00
 Free Sample Policies Procedures

accounting automation brand identity business business process change communication compliance Covid customer cybersecurity data data analytics digital marketing Ecommerce email employee hiring ISO 9001 lean management marketing metrics online policies policy procedures process productivity project management quality remote work risk security SEO social media software startup strategy team technology tools training website writing

Get to Know Us

About Bizmanualz

Our Customers

Our Contributors

Featured Products

Business Manual Products

OnPolicy Procedure Software

FREE Policies and Procedures

Privacy Policy

FAQs

Risk Free Guarantee

Process Improvement

Contact Us

Top Business Blog Posts

What is a Procedure?

What are Policies and Procedures SOPs?

What is the Purpose of a Procedure Manual?

What is the Difference Between Policies and Procedures?

How to Create a Standard Operating Procedure

What are the Top 10 Core Business Processes?

Are Procedures the Same as Work Instructions?

What Business Policies Does Every Company Need?

How to Start Writing Policies and Procedures

Business Procedures

Accounting Manuals Template

Finance Procedures

HR Procedures

IT Policies and Procedures Templates

Sales Marketing Procedures

Quality Assurance Policy Statement and Procedures

Medical Office Procedures

Employee Handbook Manual

Aerospace Procedures

Food Safety Procedures

Security & Disaster Plans

Production Procedures

Procedure Writing Guide

Featured Manuals

  • Alt Text CEO Bundle and Document Management Software Package $ 2,495.00 $ 1,857.21 one time, and
    $ 990.00 / year
  • St. Louis ISO auditor training class ISO 9001:2015 Classes | Lead Auditor Training St Louis MO $ 2,395.00 – $ 3,270.00
  • Standard Operating Procedures (SOP) 9-Manual CEO Company Policies and Procedures Bundle | Save 45%
    Rated 4.29 out of 5
    $ 2,495.00 $ 1,997.00
  • CFO Responsibilities Financial Accounting Procedures 5-Manual CFO Internal Control Procedures Bundle| Save 34%
    Rated 4.58 out of 5
    $ 1,695.00 $ 1,497.00
  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual | ABR217M Aerospace Quality Procedures Manual $ 595.00 $ 499.00
Copyright ©1999-2023 Bizmanualz, Inc. All Rights Reserved | Sitemap | Privacy Policy
0

$ 0.00

  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
✕

Login

Lost your password?

Create an account?

Go to mobile version