November 20, 2020
Your entire business will be built on content, and the ability to communicate to prospects and convert leads to regular visitors and buyers. This is why you have to be great at your content marketing game, to win. How you market your content will determine the success of your business, and the level of awareness you can produce out there. How do you write good content marketing?
November 18, 2020
Visual marketing??in stories, not abstract diagrams??provides at least three benefits for your company.
November 5, 2020
Since the year began, we have seen companies move their operations online due to the pandemic, which caused businesses to close their physical stores. With so many other competitors digitizing their businesses with various eCommerce strategies, you must enhance your online presence to stay ahead of things, which begs the questions–how would you increase the online presence of a store?
October 9, 2020
Exposure is the driving force of any successful business. You may have the finest products or services in the market, but if no one knows anything about them, you’ll struggle to sell them. Although exposure is important for brick-and-mortar businesses, it’s extremely important for online businesses.
August 19, 2020
You need a foolproof online digital marketing strategy if you are to compete effectively in the flooded digital space. In case you are yet to see the need to invest in online marketing beyond SEO techniques, here are 6 reasons that will convince you otherwise.
December 19, 2019
Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all about.
November 11, 2019
In a recent study, nearly 30 percent of business owners claimed their main motivation for starting a business was being their own boss. While being your own boss can be enjoyable, a lot of hard work will go into creating and managing a small business.
May 30, 2019
The blogging and content creation worlds are going through a bit of a crisis nowadays, and it doesn’t seem like this crisis is going to subside anytime soon. We’re talking, of course, about the unprecedented rate of content saturation in the online realm. Every single day, thousands upon thousands of new pieces of content are published in order to feed the search engine algorithms and gain the SEO nudge needed to position a brand higher up the SERPs.
December 20, 2018
In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined, measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will try to answer that question.