February 13, 2021
Digital Marketing Strategy

How Do You Generate More B2B Leads?

A lead is more than just a random prospective customer in your sales and marketing pipeline. It’s one that has a high likelihood of giving business to your company. You just need to capture their attention, offer value, and demonstrate that your product or service will address their pain points. Let’s now look at new strategies to acquire B2B leads in 2021.
November 29, 2020
strategy tactics

How Do You Achieve Strategic Alignment?

Do you know how strategies and tactics fulfill objectives? Learn how all of these should align in your business, department, or organization.
August 25, 2020
Effective Sales and Marketing

Sales Strategies to Help Close More Deals

If the first half of this year is anything to go by, then this year will be a doozy. Companies have had to close their doors, shift to remote work, change their policies, adapt their hiring strategies, completely alter their content output, and they will need new sales strategies to help close more deals.