The Product Manager (PM) leads the organization’s efforts to design, develop, prototype, test, and introduce products/services to the marketplace, as well as product refinement/upgrades. In addition, the Product Manager oversees development and management of the Product Life Cycle Management (LCM) plan. The Product Manager may have responsibility for a line of products (i.e., the “brand”) if the organization is large.
PRODUCT MANAGER ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manages the product design and development process.
- Coordinates and supports product launches with Sales, Marketing, Production, and other departments
- Reviews and analyzes data from within (e.g., sales, accounting numbers), marketplace, competition, customer feedback, social media – use to determine what products/services to develop, what to upgrade/improve, and what to discontinue.
- Selects and manages the members of the product development team.
- Develops and manages Product LCM plan; manages product life cycles.
Reports directly to the organization’s President/chief executive. Works in conjunction with R&D, Sales, Marketing, Production, and other departments.
The Product Manager Job Description is mentioned in the following procedures:
|Procedure ID and Name||Policies & Procedures Manual|
|PM1000 Product Life Cycle Management||Sales and Marketing|
|PM1010 Product Development||Sales and Marketing|
|PM1020 Product Launch||Sales and Marketing|
|ITSW102 IT Project Management Procedure||IT Policies and Procedures Manual /Software Development|
|ITSW109 Software Releases/Updates||Computer & Network (IT)|
|ITSW110 Software Support||Computer & Network (IT)|
PRODUCT MANAGER QUALIFICATIONS
A bachelor’s degree in accounting, sales/marketing, economics, or finance is required. Two to five (2-5) years of product development or product management experience is needed; prefer someone with product life cycle experience. Good mathematical skills are a necessity – prefer experience with statistical analysis software.
Need a highly motivated self-starter; will be working in a fast-paced environment. Must have experience leading a diverse team. Good communication skills and the ability to work well with people at all levels are essential; group facilitation skills needed.
Candidate also needs strong organizational, time management, and problem-solving skills. Project management experience is a must; project management certification helpful but not required.
PRODUCT MANAGER PHYSICAL DEMANDS
Ability to communicate orally with customers, management, and coworkers is crucial. Regular use of phone and email for communication is essential. Hearing and vision correctable to within normal ranges is essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
The ability to remain in a stationary position roughly 50% of the time, as well as the ability to move about the office occasionally (accessing files/storage, office equipment, computers and other office productivity devices, attending meetings, etc.), is required.
Using a computer while sitting for extended periods is common. Must also be able to position self to maintain equipment, including under tables and desks.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and carrying binders, laptops) may be required. Good manual dexterity required to use common office equipment (e.g., computers, mobile devices, calculators, copiers, scanners).
The job is performed indoors in a traditional office setting. Extended periods of sitting while using a computer or other devices are common.