Sales Manager Job Description

SALES MANAGER SUMMARY OF FUNCTIONS

The Sales Manager is responsible for managing the organization’s Sales department, including the hiring, training, coordination, and support of Sales personnel. They set short-term and long-term goals/objectives, develop and manage the Sales Plan, and monitor and report on Sales activities and progress.

SALES MANAGER ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develops and maintains productive sales organization; creates policies and procedures for departmental operations.
• Hires and supervises inside sales personnel and field sales representatives; monitors production and achievement of sales quotas; assists and supports sales personnel and reps as necessary; creates incentive programs.
• Develops initial training programs for new personnel and provides ongoing training for all sales personnel and representatives.
• Assists in development of sales and marketing strategies with Vice President Sales and Marketing and provides appropriate sales programs, promotions, efforts, and events including goal setting.
• Prepares written reports of sales activities including sales orders, backlog, forecasts, lost accounts, actual production to quota, etc.; provides timely briefings to Vice President Sales and Marketing and President as necessary or as requested.

ORGANIZATIONAL RELATIONSHIPS

Reports to the Vice President of Sales & Marketing. Coordinates activities with Marketing, Production and Accounting Departments. Supervises all sales personnel, representatives and clerical staff.

PROCEDURES

The Sales Manager Job Description is mentioned in the following procedures:

SALES MANAGER QUALIFICATIONS

A bachelor’s degree with a major in business or marketing is required; an MBA in sales management is preferred. 5+ years’ experience in retail sales is preferred, with one or more in a leadership position. Good communication skills and the ability to work well with people are essential; good leadership skills are highly prized. Experience with sales, marketing, and spreadsheet applications (e.g., CRM, Excel) is required.

SALES MANAGER PHYSICAL DEMANDS

Regular travel by airplane and automobile in conducting business is required. Ability to communicate orally with customers, management, and other co-workers, both individually and in front of a group is crucial. Regular use of the telephone and e-mail for communication is essential.

Sitting for extended periods is common. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents.

No heavy lifting is expected. Exertion of up to 10 lbs. of force occasionally may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and FAX machines.

Good reasoning ability is required to solve a wide range of business problems. Able to apply statistical calculations, analysis of variance, correlation techniques, and sampling theory as well as algebra, linear equations, and other analytics as required. Able to understand and utilize financial reports and legal documents to conduct business.

WORK ENVIRONMENT

The job is performed both indoors in a traditional office setting and outdoors traveling to and from customer accounts and sales offices (retail locations). Activities include extended periods of sitting and extensive work at a computer or other device