Sales Manager Job Description | JD1130

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Sales Manager Job Description Template Word


The Sales Manager Job Description Template Word is a comprehensive document that outlines the responsibilities, qualifications, and expectations for a sales manager position. This template is designed to help businesses create a job description that attracts top talent and ensures that the right person is hired for the job.

The Sales Manager Job Description Template Word includes a detailed list of duties and responsibilities, such as developing and implementing sales strategies, managing a sales team, and analyzing sales data. It also outlines the qualifications and skills required for the position, such as a bachelor’s degree in business or a related field, experience in sales management, and excellent communication and leadership skills.

Using this template can save businesses time and effort in creating a job description from scratch. It ensures that all the necessary information is included and presented in a clear and concise manner. The template can be customized to fit the specific needs of the business and the sales manager position.

By using the Sales Manager Job Description Template Word, businesses can attract qualified candidates who are a good fit for the position. It also helps to set clear expectations for the role, which can lead to better performance and job satisfaction for the sales manager.

Overall, the Sales Manager Job Description Template Word is a valuable tool for businesses looking to hire a sales manager. It provides a comprehensive and customizable document that can help attract top talent and ensure that the right person is hired for the job.


The Sales Manager is responsible for managing the organization’s Sales department, including the hiring, training, coordination, and support of Sales personnel. They set short-term and long-term goals/objectives, develop and manage the Sales Plan, and monitor and report on Sales activities and progress.


  • Develops and maintains productive sales organization; creates policies and procedures for departmental operations.
  • Hires and supervises inside sales personnel and field sales representatives; monitors production and achievement of sales quotas; assists and supports sales personnel and reps as necessary; creates incentive programs.
  • Develops initial training programs for new personnel and provides ongoing training for all sales personnel and representatives.
  • Assists in development of sales and marketing strategies with Vice President Sales and Marketing and provides appropriate sales programs, promotions, efforts, and events including goal setting.
  • Prepares written reports of sales activities including sales orders, backlog, forecasts, lost accounts, actual production to quota, etc.; provides timely briefings to Vice President Sales and Marketing and President as necessary or as requested.


Reports to the Vice President of Sales & Marketing. Coordinates activities with Marketing, Production and Accounting Departments. Supervises all sales personnel, representatives and clerical staff.


The Sales Manager Job Description is mentioned in the following procedures:

Procedure ID and Name

Policies & Procedures Manual

AD1000 Document Control Sales & Marketing
AD1010 Record Control Sales & Marketing
AD1020 Sales Supplies Sales & Marketing
AD1030 Sales Compensation Sales & Marketing
AD1040 Sales Hiring Sales & Marketing
AD1050 Sales Training Sales & Marketing
AS1060 Sales Orders AS 9100
AS1070 Customer Communication AS 9100
AS1170 Customer Property AS 9100
CSH101 Cash Drawers and Credit Cards Accounting Manuals Template
INV102 Inventory Counts Accounting
PM1040 Customer Requirements Sales & Marketing
QP1080 Sales Orders Quality Assurance Policy Statement and Procedures
REV101 Sales Order Entry Accounting
REV105 Shipment of Goods Accounting
REV110 Customer Returns Accounting
SL1010 Sales Management Sales & Marketing
SL1020 Qualifying Leads Sales & Marketing
SL1030 Sales Calls Sales & Marketing
SL1040 Customer Improvement Sales & Marketing
SWD101 Project Definition Software Development


A bachelor’s degree with a major in business or marketing is required; an MBA in sales management is preferred. 5+ years’ experience in retail sales is preferred, with one or more in a leadership position. Good communication skills and the ability to work well with people are essential; good leadership skills are highly prized. Experience with sales, marketing, and spreadsheet applications (e.g., CRM, Excel) is required.


Regular travel by airplane and automobile in conducting business is required. Ability to communicate orally with customers, management, and other co-workers, both individually and in front of a group is crucial. Regular use of the telephone and e-mail for communication is essential.

Sitting for extended periods is common. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents.

No heavy lifting is expected. Exertion of up to 10 lbs. of force occasionally may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and FAX machines.

Good reasoning ability is required to solve a wide range of business problems. Able to apply statistical calculations, analysis of variance, correlation techniques, and sampling theory as well as algebra, linear equations, and other analytics as required. Able to understand and utilize financial reports and legal documents to conduct business.


The job is performed both indoors in a traditional office setting and outdoors traveling to and from customer accounts and sales offices (retail locations). Activities include extended periods of sitting and extensive work at a computer or other device


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