• support@bizmanualz.com
  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
Policies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template Word
  • Policy
    Procedure
    Manuals
    • CEO 9-Manual Set-45% Off
    • CFO 5-Manual Set-34% Off
    • Policy Procedure Software
    • Accounting Manual
    • Finance Manual
    • IT Policy Manual
    • HR Policy Manual
    • Sales Marketing Manual
    • ISO 9001 Quality Procedures Manual
    • AS9100 D Quality Procedures Manual
    • ISO 22000 Food Safety HACCP Manual
    • Production Operations
    • Medical Office Procedures
    • Nonprofit Procedures
    • Construction Procedures
  • Document
    Management
    Software
    • Product & Benefits
    • OnPolicy Software Overview
    • On-Policy – 30-Day Free Trial
    • Testimonials
    • Resources
    • Subscribe to OnPolicy
    • Software, Procedure Manual Bundle
    • OnPolicy Help Introduction
  • Free
    Procedure
    Samples
    • Free Sample Policies and Procedures Template
  • How To
    Business
    Articles
    • Save Time Writing Procedures
    • Write Better Policies
    • Writing Procedure Manuals
    • Write Better Procedures
    • Strengthen Your Financials
      • Set Better Objectives
      • Tighten Accounting Controls
      • Improve Company Governance
      • Simplify Compliance
      • Reduce Business Risk
    • Improve Quality
      • Obtain ISO Certification
      • Make a Process Map
      • Implement ISO Quality
      • Improve Quality
      • Improve Management Systems
      • Increase Customer Satisfaction
      • Make Your Business Lean
      • Making Change Easier
    • Solve Business Problems
      • Organize Your Business
      • Business Startup
      • Be a Better Boss
      • Empower Employees
      • Grow Your Business
      • Find Business Improvements
      • Increase Innovation
    • Improve Business Processes
      • Better Sales and Marketing
      • Better Project Management
      • Improve Business Communication
      • Improve Internet Marketing
      • Improve Your Hiring Process
      • Improve Your Social Media
      • Improve Your Training
      • Improve Employee Health and Safety
      • Better Disaster Security Planning
    • Leverage Technology
      • Automate Policy Management
      • Improve Your Social Media
      • Increase Productivity
      • Analyzing Business Data
  • Lean ISO
    Consulting
    Training
    • Improve Your Training
    • Customer Testimonials
    • ISO 9001:2015 Classes | Internal Auditor Training St Louis MO
    • ISO 9001:2015 Classes | Lead Auditor Training St Louis MO
    • ISO 9000 Help | Lean Consulting Training St Louis MO
    • ISO Writer | Writing Policies and Procedures Training Class
    • Lean Training Class St Louis MO
    • FREE Quality
      Audit* Offer
0

$ 0.00

✕

How Can Video Marketing Grow Your Business?

Categories
  • Better Sales and Marketing
  • Grow Your Business
Tags
  • brand identity
  • SEO
  • social media
  • value
  • video
  • Video Marketing
How Can Video Marketing Grow Your Business

In this world of cut-throat competition across all industries, it is crucial to make sure your brand attains strong visibility and brand awareness. The onus is on you to make significant efforts to scale your business by applying different kinds of branding and marketing practices.  How can video marketing grow your business?

How Video Marketing Can Help You Grow Your BusinessB2B Marketing Video Content

One of the most effective ways to showcase your brand’s value is by telling your brand’s story and its offerings in video form. People love videos and take in more information through visual cues. So videos have a strong and lost lasting effect on people’s minds. Let’s take a deeper look into how videos can help you scale your business and reach great heights.

1. Videos are Attention-Grabbing

With the world moving as fast as it is, people’s attention spans have been decreasing at an increasingly fast rate. It’s getting increasingly difficult for even the most coveted brands to get a customer’s attention and hold on to it. According to Microsoft, humans now have an average attention span of 8 seconds, with Gen Z members clocking even lower numbers.

Studies have shown that videos are 48% more likely to engage a customer than any other type of content. The challenge is to create something attractive enough for people to click on and must give them enough value for them to continue consuming the information present.

2. Explaining Your Value Proposition

Value Story

Finding Your Value Story Niche

Videos are a great method to clearly and effectively communicate exactly what your brand is providing your customers. It’s common for customers to be dissuaded from exploring a brand deeply when they are not given clear instructions on the product and services and its various functionalities from the get-go.

Explainer videos are an amazing tool that allows you to bridge this gap. They are effective because they mention all the uses and functions of a product and solve most of the surface-level questions that customers have. According to Wyzowl statistics, 96% of customers have watched explainer videos to learn more about a product, and 87% of customers have been persuaded to buy a product after watching an explainer video.

Apart from explainer videos, there are many other videos 

3. Videos are SEO FriendlySEO TLD Strategy

If you haven’t devised a strong digital Video Marketing campaign for your brand in 2022, you’re falling behind by a lot. Especially since the pandemic, the importance of digital presence is now at an all-time high. If you’re a small business owner who’s not on the internet, it’s long overdue. Setting up a smart digital marketing strategy is of the utmost priority.

Implementing SEO best practices is one of the best ways to set up an online presence without cutting too deep into your overall budget. Search Engine Optimization is the process of optimizing your website so that it shows up on the first page of Google or any other search engine. (primarily google since its the most used)

Many factors go into getting a good ranking in search engines, such as keyword density and images. Video content is one such factor that makes a major difference in your SEO rankings.

Google seems to love video content, so your website automatically gets good SEO points for including videos. On top of that, since the people who visit your website will look at your videos, they will inevitably spend more time on your page. Avg time spent per visit is also a strong factor for a high SEO ranking. So videos are a must-have if you’re looking at optimizing your website for search results.

4. Attracting Top TalentJob Descriptions Supply Chain Management

So far, we’ve been discussing the benefits of Video Marketing from the point of view of gaining exposure and visibility amongst the customers. Videos are also a great way to attract top talent from your industry. 

Recruitment and, more importantly, employee retention is quickly becoming a topic of great concern for brands and companies. With the number of operational companies, there is strong competition for attracting and keeping top talent as employees. The power dynamic has changed, and now it seems that employees have more of it since they have a lot of companies to choose from. 

During recruitment times, you can focus on creating and posting videos that show how your company likes to do business. Its ethics, values, morals, and employee work culture can all be conveyed beautifully with videos.

It can be as simple as a small business video on the story of the company’s inception, its vision and mission, and how it plans to create an impact in the world. Talented and skilled people give a lot of importance to the kind of company they’re working for and if they’ll get opportunities for self-development and growth.

5. Social Media Video Marketing

Sales Marketing Policy Procedure Manual

Includes critical areas of sales and marketing:
– Marketing Plan
– Marketing Tactics
– Product Management
– Sales Process
– Sales Admin

While it is possible only to post pictures and infographics and still have a decent social media marketing plan, it would not nearly have the same impact as videos. 

Videos make things more fun and entertaining. Action-packed sequences, humorous comedic scenes, and simple and minimalistic whiteboard videos with a comforting and appealing background music track make a bigger impact and leave the customers with a good experience. It’s all about providing value in one way or another. If people enjoy the video content that you have produced, it’s obvious that they will have a good perception of your brand and will come to you to satisfy their needs. 

Videos are also easily sharable across all social media platforms, so it becomes a great facilitator for brand awareness through word of mouth. People are twice as likely to share video content with their friends than any other content, including social media posts, blog posts/articles, and product pages.

Customer review videos are also a popular and effective video theme. People tend to believe what they see and hear from other people. So listening to the experiences of a happy customer will help your business grow by getting new customers.

Video Marketing Can Grow Your Business

Successful business owners must constantly adapt to the best practices for the growth of their business. Videos are one of the best ways to put yourself out there. What’s great about videos is that you don’t need to go deep into your pockets and pull out a huge budget to hire videographers, directors, sound teams, etc. The only investment you need is a smartphone and some dedicated time. 

With all the video-creating software and apps around, making impactful videos for the purpose of your business is easier than ever. What’s more, you don’t need to be highly skilled in editing too. These apps come with pre-installed themes, music sequences, and templates that can be easily edited, customized and applied to your video. 

More Articles from Bizmanualz...

  • What Strategies Can Expand Your Construction Company?What Strategies Can Expand Your Construction Company?
  • How Do You Create a Profitable Amazon Marketing Strategy?How Do You Create a Profitable Amazon Marketing Strategy?
  • How Do You Generate New Leads for Your Business?How Do You Generate New Leads for Your Business?
  • What are the Benefits of Editorial Link Building?What are the Benefits of Editorial Link Building?
  • How Do You Build a Following on Twitter?How Do You Build a Following on Twitter?
  • How to Revive Your Outdated Email Marketing CampaignsHow to Revive Your Outdated Email Marketing Campaigns
  • How Do You Get a Show on Public Access TV?How Do You Get a Show on Public Access TV?
  • How Do You Develop a Unique Brand Identity?How Do You Develop a Unique Brand Identity?
  • How To Become a Successful Image Consultant?How To Become a Successful Image Consultant?
  • How Do You Leverage Video Content in B2B Marketing?How Do You Leverage Video Content in B2B Marketing?
Share

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Products

  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual Rev D | ABR217M Aerospace Quality Procedures Manual $ 395.00 $ 297.00
  • Accounting Policy Procedure Manual MS-Word Template Accounting Policies and Procedures Manual
    Rated 4.50 out of 5
    $ 495.00 $ 397.00
  • Finance Policy Procedure Manual Finance Policies Procedures Manual | ABR42M
    Rated 4.20 out of 5
    $ 495.00 $ 347.00
  • it standard operating procedures IT Policies and Procedures Manual
    Rated 4.45 out of 5
    $ 495.00 $ 397.00
  • Human Resources HR Policy Procedure Manual HR Policies and Procedures Template | ABR41M
    Rated 3.89 out of 5
    $ 495.00 $ 347.00
  • Sales Marketing Policy Procedure Manual Sales Marketing Policies and Procedures Manual | ABR44M
    Rated 4.00 out of 5
    $ 495.00 $ 347.00
  • Security Policy Procedure Manual Security Policies and Procedures Manual $ 395.00 $ 297.00
  • Disaster Recovery Policy Procedure Manual Disaster Recovery Planning Manual
    Rated 4.00 out of 5
    $ 395.00 $ 297.00
  • ISO 9001 Procedures ISO 9001 2015 Procedures | ABR211M
    Rated 4.60 out of 5
    $ 495.00 $ 347.00
  • ISO 22000 Food Safety Procedures Manual ISO 22000 Food Safety Procedures Manual | ABR213M
    Rated 3.83 out of 5
    $ 395.00 $ 197.00
 Free Sample Policies Procedures

accounting automation brand identity business business process change communication compliance Covid customer cybersecurity data data analytics digital marketing Ecommerce employee finance hiring ISO 9001 lean management marketing metrics online policies policy procedures process productivity project management quality remote work risk security SEO social media software startup strategy team technology tools training website writing

Get to Know Us

About Bizmanualz

Our Customers

Our Contributors

Featured Products

Business Manual Products

Free Policies and Procedures

Privacy Policy

FAQs

Risk Free Guarantee

Process Improvement

Contact Us

Top Business Blog Posts

What is a Procedure?

What are Policies and Procedures SOPs?

What is the Purpose of a Procedure Manual?

What is the Difference Between Policies and Procedures?

How to Create a Standard Operating Procedure

What are the Top 10 Core Business Processes?

Are Procedures the Same as Work Instructions?

What Business Policies Does Every Company Need?

How to Start Writing Policies and Procedures

Business Procedures

Accounting Manuals Template

Finance Procedures

HR Procedures

IT Policies and Procedures Templates

Sales Marketing Procedures

Quality Assurance Policy Statement and Procedures

Medical Office Procedures

Employee Handbook Manual

Aerospace Procedures

Food Safety Procedures

Security & Disaster Plans

Production Procedures

Procedure Writing Guide

Featured Manuals

  • Alt Text CEO Bundle and Document Management Software Package $ 2,495.00 $ 1,857.21 one time, and
    $ 990.00 / year
  • St. Louis ISO auditor training class ISO 9001:2015 Classes | Lead Auditor Training St Louis MO $ 2,395.00 – $ 3,270.00
  • Standard Operating Procedures (SOP) 9-Manual CEO Company Policies and Procedures Bundle | Save 45%
    Rated 4.23 out of 5
    $ 2,495.00 $ 1,997.00
  • CFO Responsibilities Financial Accounting Procedures 5-Manual CFO Internal Control Procedures Bundle| Save 34%
    Rated 4.64 out of 5
    $ 1,695.00 $ 1,497.00
  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual | ABR217M Aerospace Quality Procedures Manual $ 595.00 $ 499.00
Copyright ©1999-2022 Bizmanualz, Inc. All Rights Reserved | Sitemap | Privacy Policy
0

$ 0.00

  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
✕

Login

Lost your password?

Create an account?

Go to mobile version