In this world of cut-throat competition across all industries, it is crucial to make sure your brand attains strong visibility and brand awareness. The onus is on you to make significant efforts to scale your business by applying different kinds of branding and marketing practices. How can video marketing grow your business?
One of the most effective ways to showcase your brand’s value is by telling your brand’s story and its offerings in video form. People love videos and take in more information through visual cues. So videos have a strong and lost lasting effect on people’s minds. Let’s take a deeper look into how videos can help you scale your business and reach great heights.
With the world moving as fast as it is, people’s attention spans have been decreasing at an increasingly fast rate. It’s getting increasingly difficult for even the most coveted brands to get a customer’s attention and hold on to it. According to Microsoft, humans now have an average attention span of 8 seconds, with Gen Z members clocking even lower numbers.
Studies have shown that videos are 48% more likely to engage a customer than any other type of content. The challenge is to create something attractive enough for people to click on and must give them enough value for them to continue consuming the information present.
Videos are a great method to clearly and effectively communicate exactly what your brand is providing your customers. It’s common for customers to be dissuaded from exploring a brand deeply when they are not given clear instructions on the product and services and its various functionalities from the get-go.
Explainer videos are an amazing tool that allows you to bridge this gap. They are effective because they mention all the uses and functions of a product and solve most of the surface-level questions that customers have. According to Wyzowl statistics, 96% of customers have watched explainer videos to learn more about a product, and 87% of customers have been persuaded to buy a product after watching an explainer video.
Apart from explainer videos, there are many other videos
If you haven’t devised a strong digital Video Marketing campaign for your brand in 2022, you’re falling behind by a lot. Especially since the pandemic, the importance of digital presence is now at an all-time high. If you’re a small business owner who’s not on the internet, it’s long overdue. Setting up a smart digital marketing strategy is of the utmost priority.
Implementing SEO best practices is one of the best ways to set up an online presence without cutting too deep into your overall budget. Search Engine Optimization is the process of optimizing your website so that it shows up on the first page of Google or any other search engine. (primarily google since its the most used)
Many factors go into getting a good ranking in search engines, such as keyword density and images. Video content is one such factor that makes a major difference in your SEO rankings.
Google seems to love video content, so your website automatically gets good SEO points for including videos. On top of that, since the people who visit your website will look at your videos, they will inevitably spend more time on your page. Avg time spent per visit is also a strong factor for a high SEO ranking. So videos are a must-have if you’re looking at optimizing your website for search results.
So far, we’ve been discussing the benefits of Video Marketing from the point of view of gaining exposure and visibility amongst the customers. Videos are also a great way to attract top talent from your industry.
Recruitment and, more importantly, employee retention is quickly becoming a topic of great concern for brands and companies. With the number of operational companies, there is strong competition for attracting and keeping top talent as employees. The power dynamic has changed, and now it seems that employees have more of it since they have a lot of companies to choose from.
During recruitment times, you can focus on creating and posting videos that show how your company likes to do business. Its ethics, values, morals, and employee work culture can all be conveyed beautifully with videos.
It can be as simple as a small business video on the story of the company’s inception, its vision and mission, and how it plans to create an impact in the world. Talented and skilled people give a lot of importance to the kind of company they’re working for and if they’ll get opportunities for self-development and growth.
While it is possible only to post pictures and infographics and still have a decent social media marketing plan, it would not nearly have the same impact as videos.
Videos make things more fun and entertaining. Action-packed sequences, humorous comedic scenes, and simple and minimalistic whiteboard videos with a comforting and appealing background music track make a bigger impact and leave the customers with a good experience. It’s all about providing value in one way or another. If people enjoy the video content that you have produced, it’s obvious that they will have a good perception of your brand and will come to you to satisfy their needs.
Videos are also easily sharable across all social media platforms, so it becomes a great facilitator for brand awareness through word of mouth. People are twice as likely to share video content with their friends than any other content, including social media posts, blog posts/articles, and product pages.
Customer review videos are also a popular and effective video theme. People tend to believe what they see and hear from other people. So listening to the experiences of a happy customer will help your business grow by getting new customers.
Successful business owners must constantly adapt to the best practices for the growth of their business. Videos are one of the best ways to put yourself out there. What’s great about videos is that you don’t need to go deep into your pockets and pull out a huge budget to hire videographers, directors, sound teams, etc. The only investment you need is a smartphone and some dedicated time.
With all the video-creating software and apps around, making impactful videos for the purpose of your business is easier than ever. What’s more, you don’t need to be highly skilled in editing too. These apps come with pre-installed themes, music sequences, and templates that can be easily edited, customized and applied to your video.