December 20, 2018
In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined, measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will try to answer that question.
December 12, 2018
On February 13th in Amsterdam, Google announced several changes to their Google search results based on their Accelerated Mobile Pages technology. Two of the main new features based on AMP are AMP for Email and AMP Stories. AMP for Email allows developers to create dynamic email content, while AMP Stories is a new visual format that gives you the ability to tell stories in search results. This article will look at AMP Stories, its potential impact on B2B Marketing, and what are the best tools to create AMP Stories.
June 1, 2013
In a recent announcement on its AdWords site, Google lists six tactics that will help advertisers be more relevant to their customers.
January 14, 2013
It's up to you to make it easy for search engines to serve up your site when prospects go searching. How exactly do you use search engine optimization?