October 12, 2021

What Insights Can be Gained from an Analysis of Social Media?

Analysis is an important part of running, managing and optimizing any social media strategy. From the success rate to the areas that need development, a thorough analysis can help us find out everything that matters for our campaign. What insights can be gained from an analysis of social media?
October 10, 2021
ISO QMS PDCA

How Do You Create ISO 9001 Quality Management Systems?

Put in place a project plan to implement an ISO 9001 Quality Management System. Use the requirements to guide the process.
September 25, 2021
Brand Visual Image

How do you build a strong brand image?

Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?
September 22, 2021
Logo Design

What are the Principles of Effective Logo Design?

The logo is the first thing people will associate with your visual brand. Its goal is to distinguish you from the competition, to be engraved in memory and be remembered. Your logo should instantly associate with your company and make you want to buy a product or service. It is why brand designers are so careful when creating logo designs. What are the principles of effective logo design?
August 27, 2021
Metrics for Social Media

What are 3 Social Media Metrics Every Business Should Track?

Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track?
July 21, 2021
Decision-Making Process Affects Firms Success

How Does the Decision-Making Process Affects Firm Success?

Managers inside an organizations are making decisions with a huge impact on their operations every day. These decisions relate to human resources, partnerships, money, and products or services, among others. Unknown to many firms, the problem solving process you follow when making a decision will affect your success. How does the decision-making process affect firm success?
April 21, 2021
Foreign Language Services

Do Small Businesses Need Foreign Language Interpreters?

It is one thing to start a business and another to ensure its growth. For a small set-up that renders any form of service, it is very important to note that customer satisfaction is key if the business must grow. It could be disconcerting for a select group of customers if they feel that they are always ice-skating uphill trying to comprehend your product information. This usually is the case when your language is not your own first language. If you have a business website, then you will attract internet traffic for all over the world. Do small businesses need […]
February 20, 2021
Writing Cliches

How Do You Avoid Cliches in Writing?

One of the greatest enemies in writing is clichés. Clichés can affect your storytelling techniques, annoy your readers and cause you to be perceived wrongly. Learn how to avoid cliches in writing and create content that is engaging and interesting to your audience.
February 12, 2021
design identity

Creative Ways to Promote Brand Identity for Your Small Business

If you wish for anyone to find out about your small business, there are 11 neat techniques to promote brand identity and engage with customers.