The Customer Database Log Template is information from customer contacts, and for next customer contact. Immediately after the sales call, the Sales Staff should update SL1030-2 CUSTOMER DATABASE within one working day. This database covers customer ID, name, address, line of business, and more. Sales Management should, in a timely manner, review the Customer Database Log Template and calculate quantitative measures such as sales pipeline conversion rates, and to access qualitative attributes such as:
Sales Management should monitor which lead sources and lead generation techniques leads to the highest number and highest percentage of closed sales, and report this information to Marketing on a regular basis.