After closing a sale, the sales staff member should create a plan to maintain and grow sales with the client in the future through completing the Sales Account Maintenance Plan Template. The sales staff member should document account maintenance activity and planned account maintenance activity in the SL1030-5 SALES ACCOUNT MAINTENANCE PLAN. Goals of account maintenance include the following:
Identifying additional product and service lines that meet customer needs or requirements;
Learning of forthcoming expansions or changes that could create sales opportunities; and
Continually build customer relationship, including identifying problems and opportunities for improvement.
The company should maximize the benefits of sales calls and to achieve defined sales goals through professional conduct and implementation of best practices.