Advertising Review Worksheet Template

The Marketing Manager should review existing advertising, using MT1000-1 ADVERTISING REVIEW WORKSHEET (SAMPLE) as a guide to developing a set of benchmarks (without internal benchmarks, the Marketing Manager should look for industry benchmarks). Advertising benchmarks on the Advertising Review Worksheet Template should include, at a minimum:

• Which media were used;
• The target market(s) for the ad;
• The cost of the ad;
• The number of leads generated by the ad;
• The number of sales the ad generated; and
• The goals for each ad.

The Marketing Manager should calculate the cost per lead and cost per sale; these are critical advertising benchmarks. Keep in mind the goal is to gain and focus the target market’s attention to generate measurable response and advance sales of the company’s products/services.

Advertising Review Worksheet Template Details

Pages: 02
Words: 151
Format: Microsoft Word 2013 (.docx)
Language: English
Manual: Sales and Marketing
Category: Marketing Tactics
Procedure: Advertising Procedure MT1000
Type: Worksheet

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