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Using the Advertising Review Worksheet Template Word can save you time and reduce the risk of errors or omissions in your advertising materials. By providing a clear and organized framework for reviewing and approving advertising materials, you can ensure that your advertising campaigns are effective, compliant, and on-brand.

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Advertising Review Worksheet Template

The Marketing Manager should review existing advertising, using MT1000-1 ADVERTISING REVIEW WORKSHEET (SAMPLE) as a guide to developing a set of benchmarks (without internal benchmarks, the Marketing Manager should look for industry benchmarks). Advertising benchmarks on the Advertising Review Worksheet Template should include, at a minimum:

Which media were used;
The target market(s) for the ad;
The cost of the ad;
The number of leads generated by the ad;
The number of sales the ad generated; and
The goals for each ad.

The Marketing Manager should calculate the cost per lead and cost per sale; these are critical advertising benchmarks. Keep in mind the goal is to gain and focus the target market’s attention to generate measurable response and advance sales of the company’s products/services.