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The Marketing Manager should formalize the Advertising Plan in accordance with MT1000-3 ADVERTISING PLAN. The Advertising Plan Template should:
The Marketing Manager should review the Advertising Plan Template with key Department Managers (Departments that are impacted by the Plan, e.g., Sales, Production) to be sure the Plan is understood, to assure Departments buy into the Plan, and to make adjustments to the Plan, as needed. The Marketing Manager should then submit the MT1000-3 ADVERTISING PLAN to the CEO for approval. When advertisements do not yield expected results or whenever the company or the business environment undergoes a significant change, the Marketing Manager should revise the Advertising Plan.