Trade Show-Event Summary Template

Upon returning from the show, the Trade Show Coordinator should complete a Trade Show-Event Summary Template and submit it to the Sales/Marketing Manager within five (5) days of the end of the event, to help the Sales/Marketing Manager evaluate the performance of the show/event against objectives stated in the Trade Show/Event Plan. The Summary Form covers memos/notes for next time, general impressions, potential improvements, and more.

The Sales/Marketing Manager should evaluate the performance of the show/event by comparing the results according to MT1030-9 TRADE SHOW/EVENT SUMMARY against the objectives stated in the Trade Show/Event Plan and identify areas needing improvement. The Sales/Marketing Manager should retain a copy of the Trade Show-Event Summary Template and the post-event evaluation for next year’s show/event planning.

Trade Show-Event Summary Template Details

Pages: 02
Words: 188
Format: Microsoft Word 2013 (.docx)
Language: English
Manual: Sales and Marketing
Category: Marketing Tactics
Procedure: Trade Shows-Events Procedure MT1030
Type: Form

Related Documents

• MT1030-1 TRADE SHOW/EVENT PLANNING WORKSHEET
• MT1030-2 TRADE SHOW PLAN
• MT1030-3 TRADE SHOW WORKSHEET
• MT1030-4 TRADE SHOW CHECKLIST
• MT1030-5 TRADE SHOW/EVENT SUPPLY CHECKLIST
• MT1030-6 EQUIPMENT REQUEST FROM INVENTORY
• MT1030-7 SHOW REGISTRATION
• MT1030-8 VISITOR EVALUATION