The Stakeholder Analysis Procedure helps identify and prioritize the needs of your company’s various stakeholders to develop an effective, meaningful vision and mission.
The Stakeholder Analysis Procedure applies to the CEO, The Board of Directors, and the strategy team. (12 pages, 1780 words)
Stakeholder Analysis Responsibilities:
The CEO (Chief Executive Officer) is responsible for selecting a Strategy Team, ensuring the Team has the necessary resources, monitoring the Team’s progress, and presenting its findings to the Board of Directors. The CEO could be the company owner, Managing Director, or President.
The Board of Directors is responsible for approving the stakeholder analysis, as well as other inputs to the MP1070-1 MARKETING PLAN, and for ensuring the Plan’s effectiveness. (The CEO or President could have an informal group of advisors or business consultants rather than a Board of Directors.)
The Strategy Team is responsible for developing the stakeholder analysis and other inputs to the MP1070-1 MARKETING PLAN.
Stakeholder Analysis Definitions:
Primary stakeholder – Stakeholder expected to directly benefit from or be adversely affected by the project. Examples include the Company, its customers, investors/shareholders, and employees.
Secondary stakeholder – Stakeholder with an indirect role in the project. Examples are unions, banks and other lending institutions, governments, competitors, and goods/service providers.
Stakeholder – Person, group, or institution with interest(s) in a project or program.
Stakeholder analysis – Identifying stakeholders, assessing their needs and interests, and determining how their needs and interests may affect project risk and viability.
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