The Sales and Marketing Policy Manual covers common Sales and Marketing requirements and practices. This sample is intended only to provide an example of wording that might be used in a Sales and Marketing Policy Manual. This sample wording can be helpful in generating ideas for developing a manual for your own company. However, Sales and Marketing policies should be drafted as appropriate and as necessary to accurately reflect your company’s Sales and Marketing standards.

The purpose of this Sales and Marketing Policy Manual is to define, develop, and document the policies and procedures that govern the organization’s Sales and Marketing goals, objectives, and practices. The policies and procedures provide:

The foundation for a system of control and continual improvement
Criteria for making appropriate Sales and Marketing decisions
Guidance for Sales and Marketing activities
Sales and Marketing Executives and Managers an overview of those Sales and Marketing policies, procedures, and reports that should be uniform throughout the company

When consistently applied throughout the company, these policies and procedures assure that the Sales and Marketing efforts are aligned and operate in accordance with best practices. Operating efficiently and effectively assists in maximizing the return on the investment in Sales and Marketing activities. All additional departmental or functional policies and procedures written should conform to and parallel the policies in this manual. All changes to policies and procedures are required to be reviewed to ensure that there are no conflicts with the policies stated in this Sales and Marketing Policy Manual. This policy manual covers:

PURPOSE

SCOPE