Marketing tactics employ marketing strategies by direct means. This includes a strategic and well-designed mix of mediums and messages to achieve stated goals of developing leads that fit the profile of desired customers. The following marketing strategy and tactics procedures help the company document, measure, and maintain control over its Marketing tactics.


    Procedures

  • Advertising Procedure | MT1000

  • Direct Mail Procedure | MT1040

  • Internet Marketing Procedure | MT1010

  • Public Relations Procedure | MT1020

  • Sales Lead Management Procedure | MT1050

  • Trade Shows-Events Procedure | MT1030


    Forms

  • Advertising Objectives-Strategies Worksheet Template | MT1000-2

  • Advertising Plan Template | MT1000-3

  • Advertising Review Worksheet Template | MT1000-1

  • Advertising Schedule Template | MT1000-4

  • Direct Mail Budget Worksheet Template | MT1040-2

  • Direct Mail Plan Template | MT1040-3

  • Direct Mail Planning Worksheet Template | MT1040-1

  • Equipment Inventory Request Template | MT1030-6

  • Internet Plan Template | MT1010-2

  • Internet Planning Worksheet Template | MT1010-1

  • Keyword Log Template | MT1010-3

  • Lead Management Plan Template | MT1050-1

  • Lead Management Status Report Template | MT1050-3

  • Leads Database List Template | MT1050-2

  • Media Kit Checklist Template | MT1020-4

  • PR Events Log Template | MT1020-6

  • Press Release Template | MT1020-5

  • Public Relations Event Checklist Template | MT1020-2

  • Public Relations Plan Template | MT1020-3

  • Public Relations Plan Worksheet Template | MT1020-1

  • Trade Show Checklist Template | MT1030-4

  • Trade Show Registration Template | MT1030-7

  • Trade Show Worksheet Template | MT1030-3

  • Trade Show-Event Plan Template | MT1030-2

  • Trade Show-Event Planning Worksheet Template | MT1030-1

  • Trade Show-Event Summary Template | MT1030-9

  • Trade Shows-Events Supply Checklist Template | MT1030-5

  • Visitor Evaluation Template | MT1030-8