Marketing Plan procedures encompass the administrative activities that set the overall direction of the Marketing effort. This includes collecting and analyzing information about past and current directions, efforts, and situations. The following Marketing Plan templates help determine strategies and goals that are clear, well-defined, documented, and communicated to the company.


The Marketing Plan Policies and Procedures Manual will help determine strategies and goals that are clear, well-defined, documented, and communicated to your company.

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    Procedures

  • Goals-Objectives Procedure | MP1050

  • Marketing Plan Procedure | MP1070

  • Marketing Research Analysis Procedure | MP1030

  • Marketing Strategy Procedure | MP1060

  • Situational Analysis Procedure | MP1040

  • Social Media Strategy Procedure | MP1080

  • Stakeholder Analysis Procedure | MP1010

  • Strategy Team Procedure | MP1000

  • Vision Mission Policy Procedure | MP1020


    Forms

  • Competitive Analysis Worksheet Template | MP1040-2

  • Goals-Objectives Statement Template | MP1050-2

  • Goals-Objectives Worksheet Template | MP1050-1

  • Market Analysis Report Template | MP1030-3

  • Market Segmentation Worksheet Template | MP1030-1

  • Marketing Budget Worksheet Template | MP1070-2

  • Marketing Database Guide Template | MP1030-2

  • Marketing Plan Template | MP1070-1

  • Marketing Strategy Matrix Template | MP1060-1

  • Marketing Strategy Worksheet Template | MP1060-3

  • Project Planning Timeline Template | MP1000-1

  • Project Progress Review Checklist Template | MP1000-4

  • Project Status Report Template | MP1000-2

  • Situational Analysis Report Template | MP1040-3

  • Social Media Calendar Template | MP1080-3

  • Social Media Log Template | MP1080-4

  • Social Media Plan Template | MP1080-2

  • Social Media Planning Worksheet Template | MP1080-1

  • Social Media Policy & Acknowledgement Template | MP1080-5

  • Stakeholder Analysis Matrix Template | MP1010-1

  • Stakeholder Analysis Report Template | MP1010-3

  • Stakeholder Analysis Review Checklist Template | MP1010-2

  • Strategy Checklist Template | MP1060-2

  • Strategy Team Review Checklist Template | MP1000-3

  • SWOT Analysis Worksheet Template | MP1040-1