The Marketing Manager and the Engineering Manager (and other areas/departments, as needed) should prepare a Product Brief Template, the purpose of which is to help translate the requirements definition and customer expectations into a preliminary set of specifications as the basis for subsequent design work and analysis. The following items are typically included in a product brief:
PM1010-3 PRODUCT BRIEF should be submitted to the Product Manager for evaluation. The Product Manager should thoroughly evaluate the technical assessment and Product Brief and decide if the project is to go forward. If the decision is made to proceed, the Product Manager should establish a Product Development Plan, describing activities, goals, checkpoints (milestones), timelines, and a budget for each phase of the project.