The Public Relations Manager, or PR Manager, is responsible for developing and maintaining a positive public image for the organization. They develop materials for media release and plan and oversee public relations (PR) programs.
Reports directly to the Marketing Manager. Works in conjunction with Marketing, Sales, Quality, and other departments, as needed.
The Public Relations Manager Job Description is mentioned in the following procedures:
|Procedure ID and Name||Policies & Procedures Manual|
|FS1190 Product Recall||ISO 22000|
|PM1030 Product Recalls||Sales & Marketing|
A bachelor’s degree in public relations, communication, or journalism is required; a master’s degree in public relations or journalism is preferred. Three years of experience in public relations is also required. Creative and technical writing experience are both helpful.
Good oral and written communication skills are essential; presentation / public speaking skills and experience are necessary, as well. PRSA or IABC certification is a definite plus.
Ability to communicate orally with customers, vendors, management, and coworkers is crucial. Regular use of phone and email for communication is essential. Hearing and vision correctable to within normal ranges is essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
The ability to remain in a stationary position roughly 50% of the time, as well as the ability to move about the office occasionally (accessing files/storage, office equipment, computers and other office productivity devices, attending meetings, etc.), is required.
Using a computer while sitting for extended periods is common. Must also be able to position self to maintain equipment, including under tables and desks.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and carrying binders, laptops) may be required. Good manual dexterity required to use common office equipment (e.g., computers, mobile devices, calculators, copiers, scanners).
The job is performed indoors in a traditional office setting Extended periods of sitting while using a computer or other devices are common.