Sales Supplies Procedure | AD1020

Sales Supplies Procedure

The purpose of the Sales Supplies Procedure is to identify materials that your company’s salesperson needs to communicate effectively when calling on your potential customers. The supply procedure also ensures that each salesperson is adequately supplied when making contact with the target market.

The Sales Supplies Procedure pertains to your company’s marketing and sales departments. (6 pages, 897 words)

Sales Supplies Responsibilities:

The Marketing Manager and the Sales Manager are responsible for ensuring maintenance of the Sales Supply list (database), ensuring that there are adequate sales supplies to satisfy all salespersons’ requirements, and ensuring that salespersons are adequately trained in the use and purpose of sales supplies.

The Sales Manager is responsible for fulfilling supply orders/ reorders.

The Sales Representative is responsible for maintaining adequate levels of sales supplies.

Sales Supplies Definitions:

Collateral – (adj.) Serving to support or reinforce; (n.) Material traditionally developed and provided by Marketing to help Sales focus on the customer needs analysis, build a case for the product, help the customer understand the value of the product, offer proof points, ensure that the buyer sees and understands that the company’s product provides the most effective solution to their problem, and target specific scenarios based on a customer’s industry and job function.

Proof point – Proof (of a concept, idea, etc.); something that induces certainty or establishes validity in the mind of the potential customer.

Sales Supplies Procedure Activities

• Identifying Sales Supplies
• Supplying Salespeople
• Measuring Use and Effectiveness of Sales Supplies
• Updating the Sales Supply List

Sales Supplies Procedure Forms

• Sales Supplies Checklist/Order Form