Role players should note details of their social media activities – including results – in the Social Media Log Template as they occur, or as soon as practicable. Filling in activity details sooner rather than later ensures more and better quality of information. MP1080-4 SOCIAL MEDIA LOG covers activity, date, time, results, and more. The company should use social media to engage potential target markets, share interesting and relevant content, and gather opinions and other market information.
The Marketing Manager should review MP1080-4 periodically (e.g., once a week), analyzing the data for trends and anomalies, as well as comparing results with objectives. The Marketing Manager should pay particular attention to conversion activities and conversion ratios. The Human Resources Manager should periodically (e.g., once a month) review social media activities and determine the effectiveness of the Social Media Policy.