Marketing Strategy Matrix Template | MP1060-1

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easily editable in ms wordMarketing Strategy Matrix Template

The Strategy Team should list each goal and objective in column one of the Marketing Strategy Matrix Template. The Strategy Team should then develop a strategy (or set of strategies) for each goal/objective – determine how goals and objectives are going to be reached – and list these strategies in column two of MP1060-1 MARKETING STRATEGY MATRIX.

For each strategy identified in column two of MP1060-1, the Strategy Team should indicate (by a check mark in column three, four, or five) whether the strategy is a Cost, Differentiation, or Focus strategy. The idea is to determine which generic strategy – Cost, Differentiation, or Focus – best suits the company’s overall goals, objectives, and capabilities, then implement the specific strategies in that generic category.

Marketing Strategy Matrix TemplateMarketing Strategy Matrix Template Details

Pages: 01
Words: 46
Format: Microsoft Word 2013 (.docx)
Language: English
Manual: Sales and Marketing
Category: Marketing Planning
Procedure: Marketing Strategy Procedure MP1060
Type: Worksheet

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