The event industry was one of the most affected by the Covid pandemic. But, even though this meant huge losses for many companies and entrepreneurs, it was also a time of learning and change. As a result, many event organizers understood the power of technology and learned to work with clients in different settings. How do you host events using an event registration website?
Hosting a Successful Event Starts With an Event Registration Website
Organizers learned that registration websites and/or platforms can make their lives a lot easier if they have the right features. Still, it’s a bit difficult to make sense of which registration platform works best for your business and the type of events.
So, if you are looking for such a tool but don’t know which one’s best for you, here are some of the features to consider.
Attendee Management & Communication
Whether you’re trying to organize a successful corporate event or you’re planning a wedding, you need to know who will come and if there are any special requests for specific attendees.
Plus, you should be able to communicate with the people who want to attend. In case there are changes or you need confirmations, it should be easy to just shoot them an email or a text message. And they should be able to reply just as easily, which is why a mobile app or a mobile-friendly website is often an important feature when looking for an event registering platform.
Different Types of Events
Different events have different requirements so you have to be able to organize your work processes accordingly. This should be reflected in the way people register for attendance as well.
Plus, the industry is changing after the pandemic, and right now, many customers prefer hybrid events. Also, if there is an in-person gathering, people feel comfortable with a smaller number of people, which led to the micro-events trend.
In short, a platform that allows organizers to create custom registration forms for each event is a great choice for businesses that work with customers across industries. Otherwise, if you’re only covering charities and social events (for instance), you can find platforms with a more specific set of features.
Event Registration Analysis And Reports
Includes critical areas of sales and marketing:
– Marketing Plan
– Marketing Tactics
– Product Management
– Sales Process
– Sales Admin
How do you know the guests enjoyed what you prepared for them? By asking them, of course!
A reliable event registration website needs to make it easier for event organizers to collect contact information from attendees (email addresses, phone numbers, and so on). This way, when the event is over, you can send them a short quiz about their experience.
Also, if you’re looking to collect testimonials, it helps to send them a link where they can leave reviews and/or complaints. This type of feedback is extremely valuable for your business growth and can be useful in the future when looking for new customers.
Easy-to-Use Event Registration Interface
As with any business, your main concern is customer satisfaction, which is why it’s normal to want an interface that users will find enjoyable. However, you should also consider your registration needs and the ones of your employees.
The best platforms make it easy to create registration forms, tickets, and other types of forms with just a few clicks. Plus, the interface is so simple that even the most non-technical person can understand how it works.
Furthermore, if the platform allows you to do everything (including attendee tracking and communication) using a mobile app, this is the best possible combination.
Host Events Using an Event Registration Website
A successful event experience starts with the first steps, which include the registration process. So, to make sure attendees won’t have a negative experience, it’s best to use a registration website that has all the features you deem necessary.
The most common features that event organizers swear by are easy attendee management and communication, a user-friendly interface, the possibility to work with different types of events, and feedback tools. Now that you have a foundation of what to look for, you can add features specific to your own niche and look for the best registration platform for your business.