• support@bizmanualz.com
  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
Policies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template Word
  • Policy
    Procedure
    Manuals
    • CEO 9-Manual Set-45% Off
    • CFO 5-Manual Set-34% Off
    • Policy Procedure Software
    • Accounting Manual
    • Finance Manual
    • IT Policy Manual
    • HR Policy Manual
    • Sales Marketing Manual
    • ISO 9001 Quality Procedures Manual
    • AS9100 D Quality Procedures Manual
    • ISO 22000 Food Safety HACCP Manual
    • Production Operations
    • Medical Office Procedures
    • Nonprofit Procedures
    • Construction Procedures
  • Best
    SOP
    Software
  • Free
    Procedure
    Samples
  • How To
    Business
    Articles
    • Save Time Writing Procedures
    • Write Better Policies
    • Writing Procedure Manuals
    • Write Better Procedures
    • Strengthen Your Financials
      • Set Better Objectives
      • Tighten Accounting Controls
      • Improve Company Governance
      • Simplify Compliance
      • Reduce Business Risk
    • Improve Quality
      • Obtain ISO Certification
      • Make a Process Map
      • Implement ISO Quality
      • Improve Quality
      • Improve Management Systems
      • Increase Customer Satisfaction
      • Make Your Business Lean
      • Making Change Easier
    • Solve Business Problems
      • Organize Your Business
      • Business Startup
      • Be a Better Boss
      • Empower Employees
      • Grow Your Business
      • Find Business Improvements
      • Increase Innovation
    • Improve Business Processes
      • Better Sales and Marketing
      • Better Project Management
      • Improve Business Communication
      • Improve Internet Marketing
      • Improve Your Hiring Process
      • Improve Your Social Media
      • Improve Your Training
      • Improve Employee Health and Safety
      • Better Disaster Security Planning
    • Leverage Technology
      • Automate Policy Management
      • Improve Your Social Media
      • Increase Productivity
      • Analyzing Business Data
  • Lean ISO
    Consulting
    Training
    • Improve Your Training
    • Customer Testimonials
    • ISO 9001:2015 Classes | Internal Auditor Training St Louis MO
    • ISO 9001:2015 Classes | Lead Auditor Training St Louis MO
    • ISO 9000 Help | Lean Consulting Training St Louis MO
    • ISO Writer | Writing Policies and Procedures Training Class
    • Lean Training Class St Louis MO
    • FREE Quality
      Audit* Offer
0

$ 0.00

✕

Does Fake News Lead to Short-Term Benefits or Long-Term Losses?

Categories
  • Better Sales and Marketing
Tags
  • advantage
  • communication
  • news
  • Public Relations
  • social media
Fake News

The emergence of accessible Internet, the development of social media and increased competition today forces companies of different sizes and status, as well as media people, to resort to rather radical ways of fighting for an audience. We are talking about black public relations (PR) and the introduction of deliberately false news (fake news) into the information field.  Does fake news lead to short-term benefits or long-term losses?

Black PR and Fake News: Short-Term Benefits or Long-Term Losses?PR News

It is proved by statistics: the popular service Muck Rack in February 2020 published the results of the poll, according to which 47% of PR-sector employees think that black PR helps to achieve necessary results in business and in negotiations with journalists. Another 15% said they might want to run a “duck” in infospace to achieve a business benefit.  

Of course, there is always the risk that the benefit will be too short-lived and the company’s brand identity will suffer reputational losses and close down. But it is not so rare that the opposite has happened. 

When Black PR is Good for the Company 

In most cases, the struggle takes place in the political field during election campaigns or immediately after their end. Negative ads that show the negative political and sometimes personal characteristics of a particular candidate are an integral part of American political culture, but now they dominate the information space. 

“Negative ads mobilize voters, and in the position of being the underdog, it’s a sin not to use that factor,” Professor Farber explains.

A prime example of black PR in the United States was Bill Clinton’s sexual affair with Monica Lewinsky. Through this rumor, a big scandal erupted. Compared to the classical method, it is much rarer for companies or public figures to smear themselves to attract the attention of the general public for a short period with negative content.

By the way, this method has been used since ancient times. Egyptian pharaohs and their entourage (e.g., commanders of troops) used black self-propaganda quite successfully.

They created a kind of “leaflets”, carving information on huge stones that the ruler was a traitor and was about to go over to the side of the Persians. Pharaoh deliberately vilified himself in the eyes of ordinary people: the level of trust in him was usually so high that someone else was automatically considered a traitor.

Thus, over time, it was possible to hand over to the masses an undesirable to the regime or just a person who had done something wrong. This was a case where the risk was well justified. Unlike the pharaohs, those who use black self-propaganda today are usually subject to bullying (psychological pressure) from their audiences.

Black PR to the Detriment of the Company

Procedure for Public Relations

The Public Relations Procedure ensures that a good image of your company is in front of the public (positioning), and influencing the public.

Even quite large companies suffer from unsuccessful black PR. The consequences from the loss of business reputation can be fatal for a business since the basis of business activity is the trust of clients and partners. For example, an unsuccessful marketing move by the `Tanuki` restaurant caused massive outrage from users.

The restaurant ran ads that referred to the infamous event of the arrest and death of black American George Floyd, which provoked mass unrest in the United States. The restaurant’s slogan Black Lives Matter was made the basis of a social media advertising campaign, twisting it into “all rolls matter.”

Tanuki’s social media followers wrote many angry comments accusing the restaurant of inappropriate advertising, speculation on tragedy, and racism. Shortly thereafter, the questionable post was removed from all of Tanuki’s social networks.  

When Fake News Works to the Advantage

In a huge stream of content, the eye is attracted to something scandalous and high-profile, so it’s easier to attract the audience’s attention with a throw-in. Fake news can divert the audience’s attention away from truly relevant and important news and certainly earn additional attention and increase traffic or views.

In 2003, at the MTV Video Music Awards, there was a “casual” but passionate kiss between Madonna and Britney Spears. Britney Spears has always had a scandalous reputation. She was accused of being gay or was seen in the hot spots with another celebrity, Paris Hilton, who used black PR for her self-promotion.

Sometimes fake news doesn’t distract attention from something important and urgent but deliberately focuses it on a potentially serious problem that, for some reason, is ignored or consciously overlooked.

Fake News Ruins Reputationbrand image

However, the more companies or individuals encounter fakes in one form or another, the more they become convinced that even the most seemingly insignificant false news in certain circumstances can do enormous damage to reputation or undermine trust rather than play to their advantage. 

Black PR and Fake News Can be Good and Bad

All the stories when black PR and fake news have played both positive and negative roles lead to one conclusion: both companies and media outlets need to think about the consequences that fake news will bring. Because consequences are not just bad reviews on the Internet, which can be cleaned up or reputationally repaired by hiring digital PR specialists from a reputation recovery agency.

Defamation of the reputation or brand identity of a particular brand or person remains in people’s memory. Removing fake news from people’s memories is much more difficult. Sometimes it is almost impossible.

Author Bio: Monica Miller works as a PR-manager for VeePN. She knows a lot about software, data protection, and how to unblock websites. Also, Monica knows quite a lot about different PR companies and strategies. She likes to write reviews of media projects and media antics. Her articles are popular in many web magazines

Share

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Products

  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual Rev D | ABR217M Aerospace Quality Procedures Manual $ 395.00 $ 297.00
  • Accounting Policy Procedure Manual MS-Word Template Accounting Policies and Procedures Manual
    Rated 4.47 out of 5
    $ 495.00 $ 397.00
  • Sales Marketing Policy Procedure Manual Sales Marketing Policies and Procedures Manual | ABR44M
    Rated 4.00 out of 5
    $ 495.00 $ 347.00
  • Finance Policy Procedure Manual Finance Policies Procedures Manual | ABR42M
    Rated 4.20 out of 5
    $ 495.00 $ 347.00
  • it standard operating procedures IT Policies and Procedures Manual
    Rated 4.50 out of 5
    $ 495.00 $ 397.00
  • Human Resources HR Policy Procedure Manual HR Policies and Procedures Template | ABR41M
    Rated 3.89 out of 5
    $ 495.00 $ 347.00
  • Security Policy Procedure Manual Security Policies and Procedures Manual $ 395.00 $ 297.00
  • Disaster Recovery Policy Procedure Manual Disaster Recovery Planning Manual
    Rated 4.00 out of 5
    $ 395.00 $ 297.00
  • ISO 9001 Procedures ISO 9001 2015 Procedures | ABR211M
    Rated 4.60 out of 5
    $ 495.00 $ 347.00
  • ISO 22000 Food Safety Procedures Manual ISO 22000 Food Safety Procedures Manual | ABR213M
    Rated 3.83 out of 5
    $ 395.00 $ 197.00
 Free Sample Policies Procedures

accounting automation brand identity business business process change communication compliance Covid customer cybersecurity data data analytics digital marketing Ecommerce email employee hiring ISO 9001 lean management marketing metrics online policies policy procedures process productivity project management quality remote work risk security SEO social media software startup strategy team technology tools training website writing

Get to Know Us

About Bizmanualz

Our Customers

Our Contributors

Featured Products

Business Manual Products

OnPolicy Procedure Software

FREE Policies and Procedures

Privacy Policy

FAQs

Risk Free Guarantee

Process Improvement

Contact Us

Top Business Blog Posts

What is a Procedure?

What are Policies and Procedures SOPs?

What is the Purpose of a Procedure Manual?

What is the Difference Between Policies and Procedures?

How to Create a Standard Operating Procedure

What are the Top 10 Core Business Processes?

Are Procedures the Same as Work Instructions?

What Business Policies Does Every Company Need?

How to Start Writing Policies and Procedures

Business Procedures

Accounting Manuals Template

Finance Procedures

HR Procedures

IT Policies and Procedures Templates

Sales Marketing Procedures

Quality Assurance Policy Statement and Procedures

Medical Office Procedures

Employee Handbook Manual

Aerospace Procedures

Food Safety Procedures

Security & Disaster Plans

Production Procedures

Procedure Writing Guide

Featured Manuals

  • Alt Text CEO Bundle and Document Management Software Package $ 2,495.00 $ 1,857.21 one time, and
    $ 990.00 / year
  • St. Louis ISO auditor training class ISO 9001:2015 Classes | Lead Auditor Training St Louis MO $ 2,395.00 – $ 3,270.00
  • Standard Operating Procedures (SOP) 9-Manual CEO Company Policies and Procedures Bundle | Save 45%
    Rated 4.29 out of 5
    $ 2,495.00 $ 1,997.00
  • CFO Responsibilities Financial Accounting Procedures 5-Manual CFO Internal Control Procedures Bundle| Save 34%
    Rated 4.58 out of 5
    $ 1,695.00 $ 1,497.00
  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual | ABR217M Aerospace Quality Procedures Manual $ 595.00 $ 499.00
Copyright ©1999-2023 Bizmanualz, Inc. All Rights Reserved | Sitemap | Privacy Policy
0

$ 0.00

  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
✕

Login

Lost your password?

Create an account?

Go to mobile version