Decision-making is easier on Instagram because potential buyers can instantly assess the item’s popularity based on the likes and comments on its post. Learn how to add a sales link to Instagram below.
Instagram is gaining popularity as a social media platform today. Statistics show that it has over 1 billion users globally. Its visual concept engages more people than Twitter or Facebook. After all, who doesn’t enjoy looking at beautiful pictures and watching exciting videos?
It’s this feature that attracts companies to showcase their brand and merchandise. Every successful enterprise knows the importance of using images to sell goods and services on the internet. Recent studies show that over 70% of Instagram users decide to buy a product after seeing it on the platform.
If you’re a business owner and want to promote your wares online using this social media application, you should start by checking the Instagram business categories guide. If you’ve used other platforms, note that you may post images and videos of your products here, but can’t add links to your sales or webpage. Instagram only permits one URL on your profile page. So, how do you make this limitation work in your marketing efforts?
As your objective is to make more sales, you should provide a link that takes interested parties to a page designed to convert them into buyers. Whenever you run a promotion in your posts, make sure to insert the sales URL in your bio. If it’s an introduction to a new product, your potential customers should click through to the item’s detailed description.
While Instagram restricts you to only one link, there’s nothing to prevent you from changing it anytime you want. Make use of this advantage to maximize your marketing strategy. Here’s a tip if you’re running campaigns on many channels. Ensure that you insert a trackable URL so you can pinpoint where your traffic comes from. That’ll allow you to gauge the effectiveness of your Instagram efforts.
There are now tools that allow you to add multiple sites to your link. These apps provide whoever clicks on the URL in your bio, a drop down list of sites to choose from. Except for inserting one-off promos, you can include as many landing pages as you wish for tracking purposes.
You’ve got to check regularly that the URL in your bio takes users to the intended page. There’s nothing worse than preparing an excellent marketing campaign and having shoppers click on a broken link.
Although sending interested visitors to a conversion webpage increases your chances of making a sale, there’s another strategy you should consider. Create a landing page where you can collect useful information such as email addresses for your mailing list. Now, you can communicate with your shopper to inform them of future promotions and generate more sales. You can direct users to the site after they’ve bought your product, or before you take them to the targeted location on your website.
To ensure you get more hits, make sure you curate your social media posts to lead people to your bio, where your link is. Don’t take for granted that everyone will check out your profile. Engage a professional to write content that’ll stir interest and inspire action. The investment will pay off in increased sales.
Instagram is continuously improving and changing its algorithms. Use the ideas suggested, but remember to review them regularly to determine if they’re producing the results you expect. Keep abreast of developments in online tools and apps that can take your marketing efforts to another level.
Instagram is a popular social media platform and can work to support your ecommerce goals.