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Bizmanualz has been at the forefront of deploying business best practices since 1995 delivering Policies, Procedures and Forms; quality systems implementation; and strategic marketing services to help business owners achieve the growth and expansion they envision.

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Why Invest in Document Management Software?

Postedby Chris Anderson on 02-04-2010

Companies have a variety of reasons for wanting to get their document management process under control.  What are the four main reasons for investing in a good document management system software?  How about security, saving money, efficiency and compliance.

Document Management Software Security

Electronic files are a lot more secure than paper files.  Document management software can provide an audit trail that tracks every document change and even file views.  Electronic systems can be easily backed-up in case of natural disasters like fire and flood.  Bottom line: your electronic files are safer and more secure.

Document Management Software Savings

The cost of manually producing, storing, retrieving and transporting paper documents and records is high, very high.  People are expensive and using people to file, find and move documents is just not practical anymore.  Think of all the money you can save, and office space you can free up, if you eliminate paper documents and records. Document management software virtually eliminates the cost of searching for, or worse recreating lost documents.

Document Management Software Efficiency

Retrieving paper documents from your storage location (is it off site?) is a ridiculas waste of time. How long do you have to wait to obtain paper files?  Document management software systems let employees quickly access documents and records from their desks, over the internet.  So no matter where you are you can now quicky and easily retrieve important documents and records.

Document Management Software Compliance

If document and records control are a requirement for compliance with Sarbanes-Oxley, ISO 9001, HIPAA, or some other regulations then document management software systems are simply the fastest, easiest, and cheapest solution.  All of your policies, procedures, work instructions, forms, regualtions, and customer documents can be tracked, controlled, and managed per your compliance requirements.  Document management software provides compliance at a glance, access control, physical security, audit history, review and approval work flows, email alerts, and comment tracking.  Reduce your document audit findings and keep you company in compliance.

Document management security, cost savings, efficiency and compliance are the four main reasons for investing in document management software systems.

Top 10 Reasons Why You Need ISO 9001 Certification

Postedby Chris Anderson on

When we talk about helping companies obtain ISO 9001:2008 certification, people often ask us, “Why does our company need to be ISO 9001 certified?” Good question. ISO 9001 is the quality management system (QMS) standard and it produces numerous benefits for any company willing to go that route. So, why should your organization obtain ISO 9001 certification?

1. Meet Customer Requirements

Many companies want to get ISO 9001 certified just to satisfy one customer requirement. The customer states that it will only do business with vendors that are certified as ISO 9001 compliant, so to get (or keep) the business they need that certification. The problem with these companies is that they’re looking for a short-term payoff.  They see nothing but that one benefit — we need money– and ignore the long-term benefits, like “if we keep the customer well satisfied, they will want to come back again and again”.

They don’t embrace the concept of quality through continual improvement. They don’t understand that continued customer satisfaction is the ultimate goal of a QMS. In other words, these companies haven’t “bought into the program”. See, you may obtain a piece of paper (that ISO certificate) that claims ISO 9001 certification without seeing much actual quality or improvement. Focusing only on that one benefit — your immediate gain — without putting the customer in front will end up costing you much more in the long run. Hopefully, some of the quality management system ideas may rub off and eventually stick…but wouldn’t you rather have a plan than trust to luck?

2. Get More Revenue and Business from New Customers

Once you earn your ISO 9001 certification, you can advertise your quality certification and respond to requests for quotes (RFQ) from companies that make ISO 9001 certification a “must-have”. ISO 9001 certification can open up new markets you were virtually unable to do business with before your certification.

3. Improve Company and Product Quality

A quality management system standard is all about quality (really!) so, of course, one result of adopting a QMS should be an improved level of quality for the entire organization — every process, and every product. There are many definitions of “quality”, but Philip Crosby and Joseph Juran provide two of the best. Crosby defined it as “conformance to requirements”; Juran called it “fitness for use”.  A well-designed, effectively implemented ISO 9001 Quality Management System will put your company on the Road to Quality.

4. Increase Customer Satisfaction with your Products

Quality means whatever you produce will work as your customers expect. You will meet not only their stated requirements — you will meet more of their implied requirements, too.

Quality also means far fewer complaints and doing a better job of resolving those you do.  If your quality management system is working correctly, you should know what your customers expect and you should be providing it, resulting in increased customer satisfaction.

5. Describe, Understand, and Communicate Your Company Processes

The ISO 9001 QMS standard requires that you identify and describe your processes using business metrics, the purpose of which is to better manage and control your business processes.  Quality objectives form the center of your system.  Metrics are used to understand and communicate your system’s performance relative to your quality objectives.  If you make an honest attempt to conform to the requirements of ISO 9001, you’ll learn more about your business.

6. Develop a Professional Culture and Better Employee Morale

Implementing an ISO 9001 Quality Management System can empower employees. Your QMS will provide them with clear expectations (quality objectives and job descriptions), the tools to do their job (procedures and work instructions), and prompt, actionable feedback on their performance (process metrics). The result? An improved company culture and a more professional staff!

7. Improve the Consistency of Your Operations

What is consistency? Well, one way to think of it is “decreased variation”.  Reducing the variation in your processes is the definition of consistency. Is your customer better served by you supplying them with a consistent product — same dimensions, same weight, same tolerances, same output every time — or by your products being unpredictable and “all over the place”? (I hope you’re not thinking too hard on this.)

Of course, they won’t accept variation, and neither should you! And how do you decrease variation?  Increase control of your processes!  Control comes from having a clear target to shoot for (objective), collecting data on the process (metrics), and understanding how to adjust the process (procedures and work instructions) to maintain the target output.  If your ISO 9001 QMS is working, you should be increasing operational…and product…consistency.

8. Focus Management and Employees

We’ve discussed quality objectives, metrics, and procedures used within an ISO 9001 Quality Management System. Having the right objectives, metrics, and procedures, management and employees should be able to focus better on what’s important.  Yet, this isn’t always the case — it’s easy to lose focus over a period of time.

The ISO 9001 QMS has a way to ensure the company stays focused, and that’s quality auditing.  Internal audits, registration (and surveillance) audits, and self-process audits. ISO 9001 requires that the company periodically audit its quality processes. Regular process audits and as-needed audits, when done correctly, provide the objective feedback needed to correct any deviations from the quality path and keep the company focused on its goals.

9. Improve Efficiency, Reduce Waste, and Save Money

An ISO 9001 Quality Management System isn’t perfect; no process and no one is perfect.  (Why else would the standard devote a clause to “continual improvement”?) A well-run QMS does enable your company to approach perfection.  As your processes improve, become more consistent, and you achieve your target objectives with greater regularity, you will see tangible results. Your process waste will decrease, for one.

Waste is money lost forever. Waste results from poor quality and inefficiency.  Inefficiency results from variation and inconsistent processes.  Reduce variation, improve consistency, and you’ll have less waste…and more money.  It’s that simple!

10. Achieve International Quality Recognition

ISO 9001 is a worldwide standard administered by the International Organization for Standardization (ISO), based in Switzerland. ISO 9001 is currently in use by close to one million organizations around the world!  It is truly a world wide standard for quality! Obtaining ISO 9001 certification puts your company in a very select group.

Why Should Your Organization Obtain ISO 9001 Certification?

Recapping the article, your company’s certification to ISO 9001 will help you:

  1. Meet customer requirements;
  2. Get more revenue and business from new customers;
  3. Improve company and product quality;
  4. Increase customer satisfaction with your products;
  5. Document, understand, and communicate your company processes;
  6. Develop a professional culture and better employee morale;
  7. Improve the consistency of your operations;
  8. Keep management and employees focused on quality;
  9. Improve efficiency, reduce waste and save money; and
  10. Achieve international quality recognition.

    To learn more about improving your processes, attend our How to Create Well-Defined Processes Class, coming this spring to our St. Louis, Missouri, offices.

    What Is The Purpose of SOX Policies and Procedures?

    Postedby Chris Anderson on 11-09-2009

    In Sarbanes-Oxley compliance your SOX policies and procedures have the same purpose as with ISO 9001 policies and procedures, to provide a foundation for improvement.  Sarbanes-Oxley is not a quality standard so why the need for improvement?

    First, Sarbanes-Oxley (SOX Section 302 and 404) requires that your financial reports contain accurate information from controlled accounting and financial processes.  Second, signing executives have to report on the effectiveness of the company’s internal controls and disclose any significant deficiencies in the design or operation of those internal controls that could affect the company’s financial reports.

    ISO 9001 uses terms like effectiveness and deficiencies too.  Only the focus is on continuously improving effectiveness and identifying non-conformances that do not conform to planned arrangements.   Sounds pretty similar to SOX compliance.

    SOX Policies and Procedures Provide a Baseline for Improvement

    SOX policies and procedures are used to build consistency, communicate SOX internal controls, and provide a baseline for SOX improvement.  This is done by indentifying a target performance (policy) and communicating a series of actions (procedure) to achieve the target. Risks are areas for mistakes, fraud, or abuse.  Internal controls are responses to mitigate indentified risks to the policy and procedure. 

    For example, an accounts receivable policy might be timely invoice collection.  Your procedure consists of the steps to ensure a timely invoice collection.  Risks include an accounts receivable clerk taking cash, misapplying collections, or not collecting at all.  Internal controls could include: segregation of duties, cash application controls, bad debt reserves, credit policy, credit approval process, and so on.  Each control counters one or more identified risk to the accounts receivable procedure. 

    But let’s say we missed a few risks, now what?  If it is determined to be a significant deficiency then you would disclose the risks that you missed and work on improving them.  With SOX policies and procedures like this, you are Sarbanes-Oxley compliant.  You have reported on the effectiveness of your controls and disclosed known deficiencies, just like with ISO 9001.  Sarbanes-Oxley compliance and ISO 9001 conformance are pretty similar in their implementation.

    Bizmanualz Accounting Policies Procedures Manuals serve as a model, or framework, for your own SOX policies and procedures.  Save time with the CFO Accounting Policies and Procedures Manuals set, which contains 239 procedures you can use to address Sarbanes-Oxley compliance with the ten accounting cycles.

    Top Ten Core Business Policies and Procedures

    Postedby Chris Anderson on 10-21-2009

    You have decided you need policies and procedures, but which business policies and procedures do you need?  Assess the business impact of each of your core business processes to generating revenue or introducing risk and then rank the results.  Core business processes that greatly impact your revenue or risk are where you want to start.

    The Bizmanualz CEO Company Policies Procedures Manuals are designed with your core business processes in mind.  The nine business procedures manuals in the series provide your entire company with examples of the primary procedures used in writing your company procedure manuals.  How do the nine procedure manuals address the core business processes?

    1. Customer Strategy & Relationships (Marketing) is a good place to start.  Most businesses talk about the customer being the most important part of any business.  Well, if your customer is so critical, have you mapped out a clear customer strategy and customer relationship process?  Do you have customer strategy procedures for developing awareness and education of your business in the marketplace?  The Bizmanualz Sales and Marketing Policies and Procedures Manual provides sample policies and procedures to help you set marketing strategy, marketing tactics, and marketing planning to cover the first part of your marketing sales funnel — awareness and education.

    2. Employee Development & Satisfaction is essential to your business because your employees are the ones that talk to and develop your customers.  The Bizmanualz Human Resources Procedures Manual provides example procedures for hiring, administration (e.g., personnel records, compliance), compensation, and — the most important part – developing your employees.

    The HR manual also includes a sample Employee Handbook and an HR Manager’s manual to provide a complete discussion of human resources.  Keeping employees and facilities safe is the focus of the Bizmanualz Security Procedures Manual, which includes coverage of guard force management, employee conduct, emergency operations, protection, and safety.

    3. Quality, Process Improvement & Change Management is driven by competition, your desire to excel at what you do and make your customers happy.  The Bizmanualz ISO 9001 QMS Procedures Manual provides a sample quality manual, the six quality procedures required by ISO 9001, and additional supporting procedures to provide a foundation for your process improvement and change management initiatives.

    4. Financial Analysis, Reporting, & Capital Management is critical to fast growth companies.  Cash is the lifeblood of your company and a fast growth company consumes cash quickly.  The Bizmanualz Financial Procedures Manual has example procedures for financial administration, raising capital, managing capital, financial statement reporting, and the internal controls necessary in a fast growth company.  A controllers manual is included to provide the direction and organization for controlling your company cash.

    5. Management Responsibility addresses all of your core business processes and is integral to every area of your company.  Every manual in the “CEO Company Policies Procedures Manuals” covers the management of that departmental area.  Each manual provides a departmental (functional) manager’s manual that describes the departmental organization structure, major responsibilities, departmental guidelines, ethics, policies, and - of course - the primary business processes for that department.  The Bizmanualz Business Procedures Manual provides a simple, fast, and easy way to provide immediate oversight for all of your operations.

    6. Customer Acquisition (Sales) is about engaging the customer and closing the sale.  The Bizmanualz Sales and Marketing Procedure Manual contains procedures for the entire sales funnel, sales process, sales administration and sales management common to organizations that have to oversee a sales force.  The Bizmanualz Accounting Procedures Manual contains procedures for controlling cash and the revenue cycle, which is a parallel and supporting activity to the sales process.

    7. Product Development must obtain requirements from sales and develop products that satisfy the customer.  Therefore, product development procedures are found in both the Bizmanualz Sales and Marketing Procedure Manual and the Bizmanualz ISO 9001 QMS Procedures Manual, which contains procedures for customer requirements, as well as the design and development of new products.

    8. Product/Service Delivery The Bizmanualz Accounting Procedures Manual contains procedures for shipping, receiving, and inventory control.  But since delivery is part of ISO and quality, the Bizmanualz ISO 9001 QMS Procedures Manual also provides coverage of this critical customer facing area.

    9. Accounting Management is about accounting transaction management, as opposed to finance which is focused more on raising, managing, and using cash effectively.  The Bizmanualz Accounting Procedures Manual focus is on controlling operating cash receipts, cash disbursements, inventory and assets, the revenue cycle, and general accounting administration.

    10. Technology Management is about all of the technology in your company.  The Bizmanualz Computer, Network and IT Procedures Manual contains procedures for IT administration, IT asset management, IT training, technical support, IT security, IT disaster recovery, and software development.  More in-depth continuity planning coverage is provided with the Bizmanualz Disaster Recovery Procedures Manual.

    Business Process Policies Procedures

    Business Process Policies Procedures

    The Bizmanualz CEO Company Policies Procedures Manuals collection is the best overall deal — you save 45% when you buy the set, compared with purchasing all nine manuals individually.  The series covers all of the core business processes in one simple bundle.  It includes manuals for:

    Every critical area of your company is now covered with the Bizmanualz CEO Company Policies Procedures Manuals set.  Coverage is now easily at hand for Accounting, Administration, Customer Service, Disaster Management, Engineering, Environmental Management, Finance & Credit, Information Technology, Manufacturing, Personnel, Sales & Marketing, Security Operations, Shipping, Purchasing, Inventory, and ISO 9001 conformance.

    ASQ 2010 Lean and Six Sigma Conference

    Postedby Chris Anderson on

    Delivering Global Value and Excellence through Lean and Six Sigma

    The ASQ Lean and Six Sigma Conference will be March 8-9, 2010, at the Pointe Hilton Tapatio Cliffs Resort in Phoenix, Arizona.  The theme of this year’s conference is “Delivering Global Value and Excellence Through Lean and Six Sigma.” Register Now

    Preceding the conference (on the evening of March 7), the Six Sigma Forum is hosting a reception, at which attendees can meet the keynote speakers: Roger Hoerl, Ronald Snee, Rob Bryant, and Forrest Breyfogle III.

    Lean Six Sigma Conference

    Leaning Out Your ISO 9001 QMS

    Chris Anderson from Bizmanualz will be speaking on how to lean out your ISO 9001 QMS to ensure your ISO 9001 QMS is reducing your cost of poor quality.  At the conference, you’ll learn how to use lean principles to:

    • Continually improve the effectiveness of your organization;
    • Continually improve the capability of your workforce; and
    • Reduce your organization’s reliance on procedure documentation.

    See how the minimum requirements of ISO 9001 can be met using lean visual management techniques.

    Keep those dates (March 8-9, 2010) open!

    World Standards Day

    Postedby Steve Flick on 10-07-2009

    Wednesday, October 14, 2009, is the fortieth World Standards Day.  Every World Standards Day has a theme — this year’s is “Tackling Climate Change Through Standards”.

    What Is World Standards Day?

    In 1946, representatives of twenty-five countries gathered in London, England, to create an international organization focused on facilitating standardization. ISO was formed one year later but it wasn’t until 1970 that World Standards Day was first officially observed.

    Organizations primarily responsible for World Standards Day include the:

    • International Organization for Standardization - ISO;
    • International Electrotechnical Commission - IEC; and
    • International Telecommunication Union - ITU.

    These and other organizations developed World Standards Day to raise awareness among regulators, businesses, and consumers about the importance of standardization to the world economy.

    Each year, ISO determines a theme for World Standards day based on one key aspect of standardization.  Last year’s theme was “Intelligent and Sustainable Buildings”.  The year before that, it was “Standards and the Citizen: Contributing to Society”.  This year, it’s Climate Change.

    The environment has been a recurring theme of World Standards Day (1990, 2001, 2008, and again this year).  In addition, this year’s WSD serves as a lead-in to the upcoming UN Climate Change Conference taking place this December 7-18 in Copenhagen, Denmark. ISO, ITU, IEC and others have been working to ensure that Climate Change conference participants are aware of the solutions offered by existing — and future — International Standards, such as ISO 14001 and ISO 9001.

    Do you plan to take part in the UN Climate Change conference? Are you doing something special to observe World Standards Day? Or, do you have a question about standards or how to implement them?  In any case, I’d like to hear from you.

    How Well Do Your Procedures Comply with ISO 9001?

    Postedby Steve Flick on 10-02-2009

    Here’s a question we’re asked from time to time: “Are your products ISO 9001 (or other standard/guideline/regulation) compliant?”

    The short answer to that is “Not exactly.”  ”Well, why not?!”, you might ask.  Well, the long answer is:

    First, the ISO standard does not specify what a document must look like but, instead, specifies what must be contained in the document (as in the “results and action” of a review).  Documents themselves do not comply with ISO 9001, though they can conform to the standard.  Bizmanualz documents do conform in that they include the required procedures, records, etc.; however, compliance comes from how you use your documents.

    Quality management systems are what must comply to the standard.  To be certified ISO 9001-compliant, your quality management system, or QMS, has to be audited by an independent external body (certification auditor) who verifies that the QMS conforms to the requirements specified in the standard.

    Documents and records are evidence of a system’s conformance to requirements.  Your quality policy, quality manual, and other quality documents and records are all forms of evidence — part of the proof the certifying auditor needs to see in order to verify, or confirm, that your company has a quality management system in place.

    Furthermore, it’s not just a matter of whether you have documented processes (procedures) or whether you’re keeping records.  The effectiveness of your quality management system is ultimately determined by how — and whether — your organization uses the information it gathers to continually drive improvement in the system.

    Having an effective quality management system means your organization is gathering information from (and about) its processes and is using that information to continually improve:

    • The quality of its products and services;
    • Business process effectiveness;
    • Its quality management system; and
    • Its customers’ overall experience.

    Second, the content Bizmanualz provides in its policies and procedures (PnP) manuals hasn’t been developed with a specific organization or category in mind.  Our policies and procedures are written in a general tone so that any organization may adapt them to its unique circumstances, issues, and needs, as well as shape them to the requirements that all organizations have in common.

    This is exactly what ISO has done — and continues to do — with all of its standards, designing them in a general fashion to assist any organization — not just manufacturers, not just service organizations, not just large or small companies, but all of them.  How much benefit you derive from ISO standards or Bizmanualz PnP products is entirely up to you.

    Of course, we want to hear from you on your experiences — good and bad — with our products.  Just like you, we’re always looking for ways to improve our products and services and we need your help.  Like the TV pitchmen say, “Call NOW!”

    What’s the Difference Between Verification and Validation?

    Postedby Chris Anderson on 09-24-2009

    If you’re tasked with preparing a project management plan, one of the elements of that plan is a test plan. Your test plan should include three distinct tests that you’ll need to perform: verification, validation, and acceptance.

    Verification testing ensures that the expressed user requirements, gathered in the Project Initiation phase, have been met in the Project Execution phase. One way to do this is to produce a user requirements matrix or checklist and indicate how you would test for each requirement.  For example, if the product is required to weigh no more than 15 kg. (about 33 lbs.), the test could be, ”Weigh the object - does it weigh 15 kg. or less?”, and note “yes” or “no” on the matrix or checklist.

    Validation testing ensures that any implied requirement has been met.  It usually occurs in the Project Monitoring and Control phase of project management. Using the above product as an example, you ask the customer, “Why must it be ‘no more than 15 kg.’?” One answer is, “It must be easy to lift by hand.”  You could validate that requirement by having twenty different people lift the object and asking each one, “Was the object easily to lift?” If 90% of them said it was easy, you could conclude that the object meets the requirement.

    We call this an implied requirement because the answer to “Why?” was not stated: the ”easy to lift” requirement was not clearly specified or defined. Another way to validate an implied requirement is to produce some test objects, or prototypes, and have the customer evaluate them in the field.

    Next comes Acceptance Testing, the official approval of your deliverables by the customer. Your customer may accept your verification and validation test results and accept the object. The customer may also have their own “easy lifting expert” on hand and use them for the acceptance test. Acceptance testing often occurs at the end of the Project Monitoring and Control phase, but it can also take place at the beginning of the Project Review and Close phase.

    So what is the difference?  Verification is a test performed to ensure stated requirements have been met, Validation is a test performed to ensure implied requirements have been met, and Acceptance Testing ensures the customer has received what they asked for.

    Document Maps Show Literal Documents Produced Within a Process

    Postedby Dan Davison on 08-20-2009

    Getting a job done requires more than just the work.  Often times, there are inputs provided and paperwork handed over, not only before the project, but also between tasks within the project. Now, paperwork may take the form of electronic documents, or records in a database. But either way, handing off or accepting documents is often how we set the boundaries between tasks and transfer control from one party (or project step) to another.

    The map used to show the flow of paperwork is one of the seven most-used process maps that we are describing in our process map series.  The document map displays visually what information you should expect to receive, and from whom. It also shows you what information you are expected to produce for someone else. For an example, let’s go back to my family vacation story. One of my usual stops before any family vacation is AAA for a TripTik. You get a custom-printed series of roadmaps showing the territory that you plan to traverse. Tall skinny pages are comb-bound into a book. The route is highlighted, usually with an orange highlighter that is easy to see in daylight and darkness.

    Handing off a simple document like a highlighted road map leaves little doubt about what is intended and that control is being handed off from the navigator to the driver.

    Handing off a simple document like a highlighted road map leaves little doubt about what is intended and that control is being handed off from the navigator to the driver.

    In our vacation travel example, a TripTik map page could serve as an output document from the navigator to the driver at the “provide directions” step.  Sure, after several hours on the road my wife might just tell me where to go. But she might better show me where to go. With experience, we have agreed that a highlighted TripTik removes all ambiguity between right turns and left and otherwise clarifies the navigator’s intentions.

    swim-lane-extract

    In this small area of the swim lane map, the navigator "provide(s) directions" to the driver. The navigator is actually handing off a highlighted roadmap, or TripTik, to the driver. This hand-off shows up on the document map shown here. See the previous blog post for the full swim lane map where this example comes from.

    Document Maps Help You Recognize Hand-Offs

    Document maps clearly show the inputs and outputs.

    A simple document map like this one makes it clear what documents are inputs and outputs at each process step. You can see what documents you get, and which ones you need to hand off to others.

    Look at the first row labeled “Navigator.” She obtains a TripTik map and tourist brochures (received from outside the process).  The navigator executes the ‘plan route’ process step and produces a ‘highlighted route’ and ‘turn-by-turn instructions’ for the Driver. All four documents are, literally, physical documents, and thus are shown on the map.

    Next, the driver uses the documents obtained from the navigator in his ‘driving’ step and produces a status report showing the current location. Notice that a parallelogram is shown instead of a document symbol, indicating that the status report is not a written document, but a spoken one in this case.

    The passengers, who don’t really own any process steps, produce a break stop request as part of a pre-defined process called “break process.” That is, the break process comes from somewhere outside of the Driving process. Here, passengers produce a spoken request for a break. Again, a parallelogram is shown, indicating that no actual written document is produced.

    Document maps should show all the important written documents so that you could audit your inventory of reports for compliance purposes. The document map is not a recreation of the swim lane map. Decisions and process detail can be left out. You are showing the main steps in rough order.

    Document maps come in handy in quality systems like ISO 9001, which require that certain records (like product requirements) be created and maintained. Since they show the records your process creates, documents maps remind and remind process owners to generate output documents without having to name someone as the “document police.” And if you’re in the middle of the process, document maps can tell you if you have the inputs you need to do your job.

    Customer Satisfaction: A Story of Unmet Expectations

    Postedby Steve Flick on 07-28-2009

    No matter how much you want to please your customers, you will not please every one.  That’s not news to anyone out there (I hope).  But, pleasing customers is especially difficult when there is no dialogue.

    Again, not a breathtaking revelation.  It’s just that when I was recently given a rare opportunity by a customer, I wondered, among many things:

    • Why is it that only dissatisfied customers get in touch?
    • Why are their expectations often far outside the norm?
    • What about the “silent majority”?  Why don’t they dialogue with us?

    This particular customer — who I’ll call “Hans” (not his/her real name) — did not like that our policies and procedures manual did not contain a complete, up-to-date listing of every national law affecting or related to the subject matter of the manual.  He asked when our product had last been updated.  I replied that it was less than two years ago.

    To Hans, this was unacceptable.  For what he paid, he should have received much more than he got, in his estimation.  If new laws were enacted in the last year and a half or so that could impact the way he does business, he needs to know about this.

    While I agree in principle with his last statement, I pointed out several things working against us in that regard.  We have an international audience; the number of laws on any given subject must be in the thousands, if not millions, and countries are adding new laws all the time.

    (NOTE: This is one reason why we feel international standards — like ISO 9001 — are critically important.  Every market you can think of (but especially food and health care) is heavily regulated in most countries.  ISO standards do a very good job of harmonizing laws around the world: that is, if a company complies with international standards like ISO 9001, it will very likely comply with relevant regulations, too.)

    It is not possible for us to keep up with all the regulatory changes that go on around the world, so we defer to established authority.  And, we’re continually getting better with regard to international coverage.  For instance, in the Finance Policies and Procedures manual, we don’t just mention GAAP and leave it at that.  We also include reference to IFSB and explain its importance.  Rather than restate the applicable rules, regulations, guidelines, etc., we include links to some web sites.  (I invite you to check out a few legislative web sites.  If we tried to be all-inclusive, we might never get a product to market and if we did…imagine the shipping charges!)

    We can’t possibly include everything on every subject covered in our manuals.  In fact, we caution purchasers in our manuals against assuming that our P&P manuals have everything they could possibly need.  That, and we caution them to have qualified legal counsel check their work prior to implementing and distributing it.

    Finally, I told Hans we design our products to provide the greatest good for the greatest number.  It might be prohibitively expensive for many of our customers if we were to tailor the P&P manuals to their unique circumstances.  We can do that — and have done it — for companies on a for-hire basis.  Still, many companies, I suspect, purchase our products because they are a low-cost alternative and provide a solid framework for their unique circumstances and documentation requirements.  I closed by apologizing to Hans that our product could not meet all of his needs.

    Now, it’s your turn.  What do you expect of our products?  Surely, there’s something you feel like we could be doing better…but what?


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