The logo is the first thing people will associate with your visual brand. Its goal is to distinguish you from the competition, to be engraved in memory and be remembered. Your logo should instantly associate with your company and make you want to buy a product or service. It is why brand designers are so careful when creating logo designs. What are the principles of effective logo design? Continue reading What are the Principles of Effective Logo Design?
The COVID pandemic turned the working world upside down. Within a short period, hundreds of companies switched from brick-and-mortar operations to running a business with remote employees. Leaving the question: How do you train remote employees to work more effectively? Continue reading How Do You Train Remote Employees to Work More Effectively?
Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?
Implementing ISO 9001 as a Quality Management System can improve your business. A common misconception about the ISO 9001 Standard is that it is a document nightmare. Actually, there are very limited document requirements in the standard. So, how can implementing ISO 9001 can make your company more competitive? Continue reading How ISO 9001 Can Make Your Company More Competitive
5S is an exceptional lean system, in theory. Where it often falls short is in the execution. Now, I’m not saying that for every benefit of Lean 5S system, there’s a drawback. As designed, it’s all good. But like they say, “There are at least two sides to every story.” What are the benefits of lean 5s system? Continue reading What Are the Benefits of Lean 5S System?
Imagine what a professional football team would be like without an Effective Management System focused on a regimen of practice drills. Now take away their playbook and player statistics. What you have in this extreme scenario are highly talented (and perhaps overpaid) individuals participating in organized chaos. They might actually win a game or two, but in the long run, this team is doomed. Continue reading How to Build an Effective Management System
There are numerous crucial factors that can make or break your customer onboarding strategy, one of which is, of course, payment efficiency and effectiveness. Payment efficiency is not just about streamlining the payment process to reduce customer effort or improve customer satisfaction, it’s also about making sure that you get paid on time for your products or services in order to maintain productivity and preserve cash flow to resume normal operations on a daily basis. Continue reading 5 Ways Payment Speed and Efficiency Improve the Customer Onboarding Process
If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then it may be possible to save $250,000. Why you ask? Because the marketing can help your business grow due to its great potential of being very unproductive.
Continue reading How to Take Control of the Sales and Marketing Cycle