We had been told repeatedly that there were two things at the heart of the financial crises. The sub-prime home lending fiasco (with the bad loans then bundled into investment securities) and the credit default swaps that had organizations falling like dominoes once bad mortgage loans started taking some institutions down. How can you make sure your company succeeds? One way is using financial strategies for business success.
A clear strategy and plan not only incorporates goals and the activities needed to reach these goals, but it also addresses risks. Obviously, the risk of handing out loans for hundreds of thousands of dollars without improper due diligence and transparency was not accounted for in managing the financial strategies of these organizations.
Having no strategy is really the equivalent of having the worst possible strategy. The same concept moves right up the chain from the mortgage sellers to the investment banks who were buying and selling credit default swaps that they couldn’t cover, and to investors who were buying bundled securities that turned out to be worth less because the real value was indeterminable.
Conversely, you can find examples of businesses in the financial industry where a well-thought out strategy prevented them from being another victim of the financial crises. Perhaps the most visible is Bank of America. Executives at this institution say that they made a conscious decision about fifteen years ago not to get involved with the sub-prime loan market. They just didn’t see how lots of risky loans fit their long term financial strategy. Now, while so many other financial businesses are facing catastrophe, Bank of America is strong enough financially to grow by snapping up bargains. Recent acquisitions include well-known organizations like Merrill-Lynch, MBNA, and Countrywide Mortgage.
Anyone who has ever watched It’s a Wonderful Life knows that the best time to buy is when others are panicking and selling. But, of course, you have to be in a position to buy; and that is usually the result of a well-thought out and managed financial strategy. How important is a clear financial strategy? Apparently it can mean the difference between growing your business and going out of business.
For strategies to be effective, however, they have to be communicated and implemented throughout the organization. That means operations in various departments at various levels have to create their own strategies and plans that align with, and execute, top level strategies. This is accomplished though training, policies, procedures, and implementing best practices – an excellent starting point for internal control.
Most businesses cannot survive on a good financial strategy alone. A good financial strategy, for example, doesn’t mean much to a business without customers. So thoughtful strategies must be created and implemented across the balanced scorecard: finance, customers, internal processes, and learning and growth.
There are never any guarantees for business success, but creating financial strategies gives your business direction and guidance. Without that, there is no telling where you will end up. Perhaps owned by Bank of America. Don’t let that be you, take into consideration everything you’ve learned about using financial strategies for business success.
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