Sales Representative Job Description | JD1150

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Sales Representative Job Description Template Word


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The Sales Representative receives requests and inquiries from customers and provides product and price information, including quotations (bids). They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.


  • Identify prospective customers by using business directories, following leads from existing clients, and attending trade shows and conferences.
  • Contact new and existing customers to discuss their needs and to explain how specific products and services can meet these needs.
  • Help customers select products based on the customers’ needs, product specifications, and regulations.
  • Emphasize product features based on analyses of customers’ needs and on technical knowledge of product capabilities and limitations.
  • Answer customers’ questions about prices, availability, and product uses.
  • Negotiate prices and terms of sales and service agreements.
  • Prepare sales contracts and submit orders for processing.
  • Receive requests by telephone, fax or mail for price quotations/verifications, purchase orders, government bids, and changes or cancellations directly from customers.
  • Respond immediately to customer inquiries/information needs and provides positive, courteous service to customers; answers questions regarding product line, prices, delivery times, warranty periods, customer service, and credit/financing arrangements.
  • Utilizes Customer Service to send product literature, price catalogs, references and other data to customer as required.
  • Prepares order configurations and price quotations and routes to customer; completes government bid requests and reviews with Sales Manager prior to submission to agency; writes letters to provide information to customer inquiries.
  • Work with the Credit Department to establish new accounts.
  • Assists customer in preparing and processing credit/financing arrangements paperwork.
  • Submits sales activity and forecast reports to Sales Manager; provides briefings to Sales Manager as necessary or as requested.
  • Performs any other duties as assigned.


Reports directly to the Sales Manager. Coordinates activities with Marketing, Production, Accounting, and Customer Service.


The Sales Representative Job Description is mentioned in the following procedures:


A high school diploma or GED is required; a bachelor’s degree in business or marketing is preferred. Good communications skills, a working knowledge of computer applications, and the ability to work well with people is essential. Proficient in telephone communications required. Competent in assessing customer needs and identifying sales opportunities. Ability to work independently with solid time-management and organization skills.


Ability to communicate orally with customers, management, and other co-workers, both individually and in front of a group is crucial. Regular use of the telephone and e-mail for communication is essential.

Sitting for extended periods is common. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents.

No heavy lifting expected; occasional exertion of up to 10 lbs. of force may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and fax machines.

Good reasoning ability is required to solve a wide range of business problems. Able to understand and utilize financial reports and legal documents to conduct business.


The job is performed indoors in a typical office setting. Activities include extended periods of sitting and extensive work at a computer, phone, and/or calculator.


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