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The Strategy Team should prepare a preliminary report, using the Situational Analysis Report Template for guidance. MP1040-3 SITUATIONAL ANALYSIS REPORT should include an executive summary, SWOT analysis, and conclusions/action items. The Strategy Team should meet with department Management (e.g., Marketing, Sales, Production) to review the analysis draft, checking its work and gaining additional insights prior to finalizing the Situational Analysis Report.
After making any adjustments to the analysis, The Strategy Team should finalize the report and present it to the President/CEO for approval. The CEO should use the results of the situational analysis in the development of the company’s goals and objectives. Situational analysis is an in-depth process for developing an understanding of the needs of the customer, which involves a combination of data gathering techniques conducted from a variety of internal and external perspectives; a methodology used to aid the organization’s strategic planning process; identifying, evaluating, and planning around the organization’s strengths, weaknesses, opportunities, and threats.