Examples of company strengths, weaknesses, opportunities, and threats are shown on the SWOT Analysis Worksheet Template. The Strategy Team should list the company’s strengths – the company’s strengths and those of its products/services – on MP1040-1 SWOT ANALYSIS WORKSHEET, section “A.” Strengths are positive internal attributes – the company has control over them and, therefore, should maintain, strengthen, or utilize them to its advantage.
The Strategy Team should list the company’s weaknesses – negative internal attributes that it should work to stop, remedy, or prevent – in section “B” of the SWOT Analysis Worksheet Template and should list opportunities in section “C.” The Strategy Team should list threats in section “D” of the worksheet; threats are usually external in nature ” they are outside the company’s ability to control them. The Strategy Team should rank company or product strengths on the basis of differentiation. If the market wants a certain product feature and your product is the only one that has it, that feature differentiates your product from the competition. If most or all competitors have the same feature, it doesn’t differentiate your product from the rest.
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