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The Product Launch Plan Template covers an overview of objectives and goals, a product launch plan checklist, and a product launch activity plan. The Product Manager should be responsible for completing the PM1020-1 PRODUCT LAUNCH PLAN by listing specific strategic and tactical goals, plans, and activities for product launch. The Product Manager should communicate the Product Launch Plan to all affected departments, particularly important launch schedule milestones for each department and action items and assignments by department and individual.
The Product Manager should conduct regular meetings with involved departments to manage, oversee, and track the execution of the product launch plan, including active, completed, and delinquent action items, and the status of the achieving important milestones. After the product launch date, The Product Manager should compare the product launch plan results to product launch plan objectives (i.e. opening sales) stated in the PM1020-1 PRODUCT LAUNCH PLAN. If a product launch plan activity or activities are not complete as scheduled according to the Product Launch Plan, the Product Manager should meet with the involved department managers and personnel to take corrective action.