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The Marketing Manager should list the schedule and timing of advertising events in the Advertising Schedule Template. MT1000-4 ADVERTISING SCHEDULE covers tasks such as developing ads, ads purchases, ad timing, and more. It is also important to mark major milestones on the schedule. Advertising Schedule/Timing should be a part of the entire Advertising Plan.
The Marketing Manager should review the Advertising Plan with key Department Managers (Departments that are impacted by the Plan, e.g., Sales, Production) to be sure the Plan is understood, to assure Departments buy into the Plan, and to make adjustments to the Plan, as needed. Prior to launching advertisements, the Marketing Manager should test their effectiveness on a small sample of the target market. It is generally advisable to test two advertisements against one another (“A/B testing”). The preferred advertisement in such a test may be modified (and retested) before it is launched.