The Internet Marketing Manager is responsible for developing and growing the popularity of and traffic to the organization’s website(s). Produces web pages, monitors traffic reporting systems, and assists with online promotions. Uses a variety of software programs/applications to contact prospect websites and build traffic relationships. Maintains and grows high search engine rankings and popularity. Builds affinity or affiliate programs, as needed.
Reports to the Vice President of Sales and Marketing. Coordinates activities with Sales and Marketing Managers.
The Internet Marketing Manager Job Description is mentioned in the following procedures:
A bachelor’s degree is required; a computer science or information management major or equivalent work experience is preferred. Must be a savvy web user with knowledge of site traffic terminology. Working knowledge of search engines to include spiders, html, meta-tags, and keywords.
Traffic reporting systems experience is a plus. Strong written and verbal communication skills and strict attention to detail is imperative. HTML coding and Excel experience is preferred. Must be able to use good judgment and work independently in a multi-task position within a dynamic, team-based environment with solid time-management and organization skills.
Ability to communicate orally with management and other co-workers is crucial. Regular use of the telephone and e-mail for communication is essential. Sitting for extended periods is common. Hearing and vision within normal ranges is helpful for normal conversations, to receive ordinary information and to prepare or inspect documents.
No heavy lifting is expected. Exertion of up to 10 lbs. of force occasionally may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and FAX machines.
Good reasoning ability is required to solve a wide range of business problems. Able to apply statistical calculations, analysis of variance, correlation techniques, and sampling theory as well as algebra, linear equations, and other analytics as required. Able to understand and utilize Internet server and network reports to conduct business.
The job is performed indoors in a traditional office setting. Activities include extended periods of sitting and extensive work at a computer.