• support@bizmanualz.com
  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
Policies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template WordPolicies and Procedures SOP Manual Template Word
  • Policy
    Procedure
    Manuals
    • CEO 9-Manual Set-45% Off
    • CFO 5-Manual Set-34% Off
    • Policy Procedure Software
    • Accounting Manual
    • Finance Manual
    • IT Policy Manual
    • HR Policy Manual
    • Sales Marketing Manual
    • ISO 9001 Quality Procedures Manual
    • AS9100 D Quality Procedures Manual
    • ISO 22000 Food Safety HACCP Manual
    • Production Operations
    • Medical Office Procedures
    • Nonprofit Procedures
    • Construction Procedures
  • Document
    Management
    Software
    • Product & Benefits
    • OnPolicy Software Overview
    • On-Policy – 30-Day Free Trial
    • Testimonials
    • Resources
    • Subscribe to OnPolicy
    • Software, Procedure Manual Bundle
    • OnPolicy Help Introduction
  • Free
    Procedure
    Samples
    • Free Sample Policies and Procedures Template
  • How To
    Business
    Articles
    • Save Time Writing Procedures
    • Write Better Policies
    • Writing Procedure Manuals
    • Write Better Procedures
    • Strengthen Your Financials
      • Set Better Objectives
      • Tighten Accounting Controls
      • Improve Company Governance
      • Simplify Compliance
      • Reduce Business Risk
    • Improve Quality
      • Obtain ISO Certification
      • Make a Process Map
      • Implement ISO Quality
      • Improve Quality
      • Improve Management Systems
      • Increase Customer Satisfaction
      • Make Your Business Lean
      • Making Change Easier
    • Solve Business Problems
      • Organize Your Business
      • Business Startup
      • Be a Better Boss
      • Empower Employees
      • Grow Your Business
      • Find Business Improvements
      • Increase Innovation
    • Improve Business Processes
      • Better Sales and Marketing
      • Better Project Management
      • Improve Business Communication
      • Improve Internet Marketing
      • Improve Your Hiring Process
      • Improve Your Social Media
      • Improve Your Training
      • Improve Employee Health and Safety
      • Better Disaster Security Planning
    • Leverage Technology
      • Automate Policy Management
      • Improve Your Social Media
      • Increase Productivity
      • Analyzing Business Data
  • Lean ISO
    Consulting
    Training
    • Improve Your Training
    • Customer Testimonials
    • ISO 9001:2015 Classes | Internal Auditor Training St Louis MO
    • ISO 9001:2015 Classes | Lead Auditor Training St Louis MO
    • ISO 9000 Help | Lean Consulting Training St Louis MO
    • ISO Writer | Writing Policies and Procedures Training Class
    • Lean Training Class St Louis MO
    • FREE Quality
      Audit* Offer
0

$ 0.00

✕

How Do You Find Your Audience in Google Analytics?

Categories
  • Analyzing Business Data
  • Improve Internet Marketing
Tags
  • advertising
  • data
  • metrics
  • online content
  • social media
  • target audience
  • website
Audience in Google Analytics
One of the most powerful business decisions you can make is to learn more about your audience. While this is business 101, audiences shift and change over time, and learning about their ongoing behaviors will help you create a content marketing strategy.  How do you find your audience in Google Analytics?

Analyze Your Users and Drive Conversions in Google AnalyticsGoogle Analysis

It’s tempting to make assumptions about your audience and users, but creating a more quantitative, data analysis-infused strategy will help you dig right down into what makes your audiences tick. Then, you can craft engaging content that works by truly understanding your audience and optimizing your online content, social media, and advertising campaigns accordingly. This is a guide to really understanding your target audience.

Google Analytics is a must-have and provides a variety of website and webpage metrics (e.g., time on page, number of sessions) and demographic information (e.g., age, gender, region, interests). This allows you to study behavioral data alongside classic website metrics.

Audience TabGA Audience Tab

The ‘Audience’ tab within Google Analytics is a great starting point. You’ll firstly need to take a top-down look at all of your users to see:

  1. Their country/region/geography
  2. Their age and gender
  3. Their interests

If you have a preconceived idea of your audience, you might be surprised either by how diverse or non-diverse it is. For example, you might be marketing women’s beauty products to younger women when your audience is actually much older than you think, or a large part of your audience might be male gift buyers. If the latter is correct, it might be wise to explore content that appeals to male gift buyers than angling everything at a female audience. 

In B2B, you might be marketing towards an assumed 40+ demographic of C-suite execs, but Google recently found that some 24% of the non-C-suite making B2B buying decisions, and some 70% of buyers are aged between 18 and 34. So if you discover that your audience is younger than what you assumed, you should explore marketing to that audience. These are examples of assumptions you might make if you don’t truly understand your audience. 

The Interests Tab

The ‘Interests’ tab (under the Audience Tab) is particularly interesting and will display what common interests your users have across different categories such as ‘TV and Film Buffs’, ‘Sports Fans,’ ‘Luxury Travelers,’ ‘Beauty and Wellness’ and many other categories. 

This information can be combined with demographic data, i.e. age and gender, to create powerful insights into what your audience cares about and enjoys. Then, once you’ve found your strongest affinity categories, crafting blog and social media content to cover that is relatively straightforward.

What insights can be gained from an analysis of your audience? 

  • Your audiences love film and TV? Explore some viral marketing campaigns that engage them in the latest trends. 
  • Your audiences love eco-friendly and environmental causes? Then, explore some content that targets that. 
  • Your audiences love technology? Create content to illustrate your knowledge in that area. 

Analyzing New vs Return Visitors 

It’s possible to analyze new vs return visitors to discover information about your ‘core audience’ and emerging user group. To do this, modern IT tools for business intelligence like Google Analytics place a cookie in the user’s browser to track what websites that user visits. Note that each user device (mobile, laptop, desktop) is tracked separately. 

Frequent Visitors

Those users who return to your site regularly are your frequent visitors.

New Visitors

New users, which also help measure the effectiveness of certain campaigns (e.g. a social media ad campaign),  are new visitors that have not visited your site before from that same device.

Most Engaged Visitors

Users visit pages. Those who display low bounce rates (quickly leave a webpage), high pages/session, and high session durations are an indicator of how engaged customers are. Users that visit a lot of pages and remain on a page for an extended period of time and considered your most engaged visitors.

Highest Converting Visitors

The audience that completed specified goals, which can be set up in Add Segment > Conditions > Find your specific goal, are your highest converting visitors.

In an ideal situation, you’ll find a common thread of users that fulfill all of these criteria. This would indicate a very strong group of core users. Identifying your core users helps measure other metrics, such as customer lifetime value (CLV). 

Using Segments

Google Analytics Segments allow you to view, measure, and analyze specific user groups. For example, you can segment by age, gender, location, and user type (e.g., new or return visitor). 

The segment customization available within Google Analytics is good, but other products such as Segment and mParticle connect customer segment data to marketing automation and engagement tools, as well as recommendations engines, email marketing suites, and many more powerful business tools. These customer data platforms centralize customer and audience data to unlock new business intelligence and marketing automation potential. 

Social Media Audience Analysissocial media marketing strategy

As well as analyzing your audience from websites and apps, social media analysis helps reveal insights into those who connect with your brand’s social media content. Most social media platforms have built-in data studios designed for tracking social media metrics. 

In Facebook, the ‘People Engaged’ tab provides demographic insights. It’s a similar story on Instagram under the ‘Insights’ tab, which allows you to look at stories, posts, videos, and reels. For Twitter, there is a free tool called FollowerWonk that helps you analyze the interests of your followers. In all of these examples, the goal is practically the same: find common threads or mutual ground to inform your marketing, content, and sales tactics. 

Once You Know Your Audience

Studying demographic and customer data, it’s time to take a closer look at your current campaigns:

  • Does your content provide for your audience? What can you do better?
  • Does branding, logos and other marketing collateral appeal to your core audience?
  • The above also applies to product descriptions and even packaging and product branding, does it tally with your audience? 
  • Can you tweak social media campaigns to appeal to your users’ affinity categories?
  • Does your brand voice and messaging appeal to your audience? 

    Data Visualization Tools

Once you start tweaking campaigns for your real audience, it’s a matter of measuring successes/failures. A/B testing is an asset here as it allows you to experiment without making permanent changes. You could also ask a selection of repeat customers for their opinions via surveys or feedback forms. 

Find Your Audience in Google Analytics

The better your understanding of your audience, the better you can communicate with them across all channels. Plugging segments into recommendation engines and marketing automation tools would be the next step — this enables you to target the specific user without generalizing. 

More Articles from Bizmanualz...

  • How Do You Remove Plagiarism from Business Papers?How Do You Remove Plagiarism from Business Papers?
  • How Do You Get a Show on Public Access TV?How Do You Get a Show on Public Access TV?
  • How Do You Develop a Unique Brand Identity?How Do You Develop a Unique Brand Identity?
  • How Do You Leverage Video Content in B2B Marketing?How Do You Leverage Video Content in B2B Marketing?
  • How Do You Write a Business Blog that People Will Read?How Do You Write a Business Blog that People Will Read?
  • How Do You Track Marketing Performance?How Do You Track Marketing Performance?
  • How Do You Generate New Leads for Your Business?How Do You Generate New Leads for Your Business?
  • What Content is Important to Include in a White Paper?What Content is Important to Include in a White Paper?
  • What are the Common Mistakes in Designing an eCommerce Website?What are the Common Mistakes in Designing an eCommerce Website?
  • What are 4 Ways to Use APIs for Your Business?What are 4 Ways to Use APIs for Your Business?
Share

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Products

  • AS9100 D Quality Procedures Manual AS9100 Quality Procedures Manual Rev D | ABR217M Aerospace Quality Procedures Manual $ 395.00 $ 297.00
  • Accounting Policy Procedure Manual MS-Word Template Accounting Policies and Procedures Manual
    Rated 4.47 out of 5
    $ 495.00 $ 397.00
  • Finance Policy Procedure Manual Finance Policies Procedures Manual | ABR42M
    Rated 4.20 out of 5
    $ 495.00 $ 347.00
  • it standard operating procedures IT Policies and Procedures Manual
    Rated 4.50 out of 5
    $ 495.00 $ 397.00
  • Human Resources HR Policy Procedure Manual HR Policies and Procedures Template | ABR41M
    Rated 3.89 out of 5
    $ 495.00 $ 347.00
  • Sales Marketing Policy Procedure Manual Sales Marketing Policies and Procedures Manual | ABR44M
    Rated 4.00 out of 5
    $ 495.00 $ 347.00
  • Security Policy Procedure Manual Security Policies and Procedures Manual $ 395.00 $ 297.00
  • Disaster Recovery Policy Procedure Manual Disaster Recovery Planning Manual
    Rated 4.00 out of 5
    $ 395.00 $ 297.00
  • ISO 9001 Procedures ISO 9001 2015 Procedures | ABR211M
    Rated 4.60 out of 5
    $ 495.00 $ 347.00
  • ISO 22000 Food Safety Procedures Manual ISO 22000 Food Safety Procedures Manual | ABR213M
    Rated 3.83 out of 5
    $ 395.00 $ 197.00
 Free Sample Policies Procedures

accounting automation brand identity business business process change communication compliance Covid customer cybersecurity data data analytics digital marketing Ecommerce employee finance hiring ISO 9001 lean management marketing metrics online policies policy procedures process productivity project management quality remote work risk security SEO social media software startup strategy team technology tools training website writing

Get to Know Us

About Bizmanualz

Our Customers

Our Contributors

Featured Products

Business Manual Products

Free Policies and Procedures

OnPolicy Procedure Software

Privacy Policy

FAQs

Risk Free Guarantee

Process Improvement

Contact Us

Top Business Blog Posts

What is a Procedure?

What are Policies and Procedures SOPs?

What is the Purpose of a Procedure Manual?

What is the Difference Between Policies and Procedures?

How to Create a Standard Operating Procedure

What are the Top 10 Core Business Processes?

Are Procedures the Same as Work Instructions?

What Business Policies Does Every Company Need?

How to Start Writing Policies and Procedures

Business Procedures

Accounting Manuals Template

Finance Procedures

HR Procedures

IT Policies and Procedures Templates

Sales Marketing Procedures

Quality Assurance Policy Statement and Procedures

Medical Office Procedures

Employee Handbook Manual

Aerospace Procedures

Food Safety Procedures

Security & Disaster Plans

Production Procedures

Procedure Writing Guide

Featured Manuals

  • Alt Text CEO Bundle and 55-User OnPolicy Package $ 2,495.00 $ 1,597.60 one time, and
    $ 2,200.00 for 1 year
  • Alt Text CEO Bundle and Document Management Software Package $ 2,495.00 $ 1,857.21 one time, and
    $ 990.00 / year
  • St. Louis ISO auditor training class ISO 9001:2015 Classes | Lead Auditor Training St Louis MO $ 2,395.00 – $ 3,270.00
  • Standard Operating Procedures (SOP) 9-Manual CEO Company Policies and Procedures Bundle | Save 45%
    Rated 4.29 out of 5
    $ 2,495.00 $ 1,997.00
  • CFO Responsibilities Financial Accounting Procedures 5-Manual CFO Internal Control Procedures Bundle| Save 34%
    Rated 4.64 out of 5
    $ 1,695.00 $ 1,497.00
Copyright ©1999-2023 Bizmanualz, Inc. All Rights Reserved | Sitemap | Privacy Policy
0

$ 0.00

  • Home
  • Contact Us
  • About Us
  • Help
  • My Account
✕

Login

Lost your password?

Create an account?

Go to mobile version