Is Advertising an Expense or an Asset?
August 24, 2023 - Improve Accounting

Advertising is an important part of any business, but it can be difficult to decide whether it should be treated as an expense or an asset. This article will discuss the pros and cons of both approaches, helping you to decide which is best for your business. We’ll look at the different types of advertising, the costs associated with each, and the potential returns.

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What are The Compliance Standards for a Sales Marketing Policy Procedure Manual?

Compliance standards must be embedded in a sales & marketing policy procedure manual. This ensures adherence to legal and ethical guidelines, allowing for transparency and protection of customer interests. It also builds trust in the marketplace. The manual should include guidelines on data protection, ad regulations and fair competition. This prevents legal issues and safeguards […]

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How Do You Generate New Leads for Your Business?
June 24, 2022 - Better Sales and Marketing

Getting new, high-quality leads for your business from various sources should be your number one goal. Use these unique techniques to boost your company’s performance. Where can you find quality new business leads?

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How Do You Find Your Audience in Google Analytics?

One of the most powerful business decisions you can make is to learn more about your audience. While this is business 101, audiences shift and change over time, and learning about their ongoing behaviors will help you create a content marketing strategy.  How do you find your audience in Google Analytics?

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Guide for Business Managers When Hiring a New Employee
March 7, 2022 - Improve Your Hiring Process

If you’re in the process of hiring new employees, there are a few things to bear in mind to help you through the process. Keep reading to learn more about a guide for business managers when hiring a new employee.

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How Do You Leverage Video Content in B2B Marketing?

Business to business (B2B) companies without a solid marketing plan are heading towards disaster. This might sound harsh, but then the truth must be told. Add to this prophecy to another bold claim that B2B companies improve their chances for success if they allow video content to spearhead their marketing campaign. How do you leverage […]

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How Do You Choose Marketing Automation Tools?

In any business, we all can agree that marketing automation tools can help your business and even be crucial for the business’s success. This is mainly because they add to the marketing effort, which speeds up the business’s performance. Nowadays, consumer buying behaviors and the online marketing landscape are changing. As a result, it becomes […]

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How to Develop a Small Business for Bicycle Lovers

Cycling is one of the healthiest and most rewarding hobbies out there. Hitting the road on your bicycle and enjoying the breeze is great, but it’s not as productive as it could be. Wouldn’t it be great if you could turn a profit while riding your bike—or even startup a business? How do you develop […]

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Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article […]

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