Businesses are continually on the lookout for ways to outshine the competition. With many of them upping their game and joining the trend of online digital marketing, it’s becoming increasingly challenging to catch the eye of potential customers. What are the benefits of having a business mobile app?
5 Ways Startups Can Benefit from a Business Mobile App
Creating a mobile app that is easy to use and has attractive features can benefit a company in many different ways. This is especially true for businesses that are just starting out, as they may find it even more difficult to compete with other businesses. In this article, you can read about the ways startups can benefit by investing in a mobile app.
1. Drawing in More Customers
People spend vast amounts of time on their smartphones, with most of them using their gadgets every day. According to statistics provided by eMarketer, mobile users are on their digital devices for over 4 hours a day on average.
This means that your potential clientele is more likely to come across your company if they are able to do so through a mobile device. Accessing a website through a smartphone can be a bother, especially if the website isn’t optimized for these gadgets. On the other hand, mobile apps are easy to navigate through, and can offer a range of fancy features that websites do not.
Generally, the impact of digital technology on business has been tremendous. Mobile apps today are more interactive, feature push notifications, and can be accessed offline. For these reasons, having a well-designed software app is likely to attract more customers.
2. Improved Customer Service
There is no denying that customers are what drives a business forward. Therefore, improving customer service should be on the top of the list of every company. A business mobile app can be very useful in that aspect.
Apart from featuring basic info on the app, one way of boosting customer satisfaction by means of an app is by incorporating a chatbot. While chatbots are already being used on websites as well, interacting with them through a smartphone is much more convenient.
Therefore, customers can find out crucial information at any time by interacting with this artificially intelligent customer service agent. Not only would this keep your customers engaged, but can also be amusing to them. That kind of interactivity may prompt customers to want to get a closer look of your products or services, which increases your chances of making a sale.
3. Generating More Revenue
In order to build your app and include all the fancy features you come up with, you’re going to need help from professional app developers. That’s where companies like App Boxer come in handy.
This detail-oriented software development company based in Sydney will make sure that your vision comes to life. Although mobile app creation requires an initial investment, the chances of generating more revenue in the long run are pretty high.
Since the business mobile app is going to improve your customer service and draw in more customers, you are likely to make a return on investment and earn more cash than you would by only owning a website.
4. Data Collection for Personalized Marketing and Improved Service
Personalized marketing has been here for quite a while and it doesn’t seem as though it’s going anywhere. The perk of incorporating personalized ads into your marketing strategy is that it reaches the individuals who are likely to need your products or services. Business Mobile apps are very useful for this purpose, as they make data collection easier.
Some of the data includes the following:
- search history,
- previously purchased products.
Apart from personalized marketing, data collection comes in handy for the purpose of improving the business. By analyzing the preferences of users, companies can implement changes to cater to their target customers better. What is more, they can get feedback directly from the customers through the app.
5. Making the Business More Competitive
Each business has its own marketing strategy, and as many as 71% of small U.S. businesses own a website. Add medium and large businesses into the mix and you have a huge competition.
This means that having a website alone won’t make you stand out from an array of well-designed and content-filled websites. Since creating a business mobile app is a little more complex and takes additional investment, there are fewer companies that have a mobile app than there are those that own a website.
There are also more options when it comes features in the case of an app than there are for sites. That gives you a chance to experiment and create a truly innovative and unique business mobile app. Therefore, crafting an elegant and useful feature-filled website is a great way to separate yourself from the competition and win the hearts of loyal customers.
Business Mobile App
It’s clear that a business mobile app comes with various advantages for the success of startup businesses. Not only do apps help improve marketing and customer service, but they are cost-effective and bring in more customers. With that in mind, there is no reason to avoid building an app for your business startup as soon as possible.