Guide To Internet Marketing

Using the Internet is simply the best and most effective marketing tool available to any size company. Small niche businesses can really benefit the most. After all, if you are in a niche, then getting in front of your target customer is one of the hardest marketing tasks. But not anymore…

The Internet literally opens up a whole new world of possibilities. The Internet is a relatively new marketing channel that allows any company to market their products globally and cost effectively, which is both good and bad. Anyone can put up a website inexpensively and they do, by the millions. So it is imperative for companies to spend enough money on their Internet marketing to be noticed by their target audience and to project the right image to them.

The Internet Marketing Guide is based on real world examples accumulated over the years through the experiences of our Internet marketing staff in developing websites, primarily for ourselves, but also through consulting work helping clients start or improve their Internet marketing efforts.    (58 pages, 16791 words)

Add Internet Marketing to Your Mix

This Guide To Internet Marketing covers the basics. It is about the most common, fundamental techniques that companies can use to create an Internet marketing program. If you are planning to be successful in business, then adding Internet marketing to your mix is essential. Expect to invest some time and money to acquire the knowledge and skills explained in this guide. The results will more than pay for your efforts as you build a stronger business model armed with competitive advantages that your competition will find difficult to copy.

What’s Included?

PREFACE

INTRODUCTION

• Why Use Internet Marketing?
• The History of Internet Marketing
• What is Internet Marketing?

ORGANIC INTERNET MARKETING

• Search Engine Optimization
• Organic Keyword Selection
• Search Engine Submission

INORGANIC MARKETING – PAY-PER-CLICK (PPC) 

• Paid Listings on Search Engines
• PPC Campaigns
• Ad Design for PPC
• The Landing Page
• The Bidding Process
• The Quality Score
• The PPC Budget
• PPC Hints

WEBSITE ANALYTICS

• Metrics
• Web Analytics Software Tools

WEBSITE FLOW AND DESIGN

• Phases of User Flow
• Seeing Flow as an Iterative Process
• Website Design and Layout

LINK BUILDING

• Page Rank

LEAD GENERATION

• Article Writing
• Article Publishing and Blogs
• Create an Email Newsletter
• Affiliate Programs

WEBSITE SECURITY & ASSURANCES

• Payment Card Industry Data Security Standard (PCI DSS)

CONCLUSION

FORMS

• Website Design Checklist
• SEO Page Design Checklist