The Strategy Team should draft goals and objectives, using the MP1050-2 GOALS/OBJECTIVES STATEMENT for guidance:
List and explain the company’s key goals for the coming period (one year or greater).
State concisely the short-term objectives related to each goal, as well as the means for achieving them and resources needed.
Briefly and concisely summarize the goals, objectives, and means in an executive summary. This should appear first, though it is worked on last.
Depending on the number and extent of goals and objectives, the Strategy Team should convene at least once with executive officers (CEO, CFO, etc.) to review goals and objectives for each product and market segment, to get a range of insights, opinions, and perspectives, reduce bias, and verify the suitability and meaningfulness of goals and objectives. The Strategy Team should formalize and present the Goal/Objectives Statement to the CEO and the Board of Directors for approval.