Improve Your Social Media

Social media has become part of our daily lives and revolutionized social communication. We communicate through SMS’s text messages. We use stickers and emojis, and GIFs. How does a GIF work and what are GIFs commonly used for?

Instagram is the favorite go-to social media platform for millions of people for sharing videos, photos, and interesting stories every day. It has also evolved as a popular platform that allows businesses to connect with their target audience easily. If you are not aware of Instagram’s newest features for businesses , here is all you […]

A social media policy sets expectations for official accounts and employee activity. Learn what to include, how to respect employee rights, and how to secure company accounts.

Are you effective at targeting your customers with social media? Most businesses answer that question by checking their likes. Many companies use “likes” as their main way of judging the strength of their social media presence. Likes are easy to count, but they say almost nothing about who your audience is or why they stayed. […]

When a business changes its colors, tone, and promises from one social profile to another, customers have to work harder to recognize it. You build a brand identity on social media by defining the same core visual cues, voice, values, and response behaviors for every channel, then adapting each post to the audience and format. […]