The Strategy Team should use the Competitive Analysis Worksheet Template to list important attributes – strengths, weaknesses, opportunities, and threats and indicate where the company places with regard to those attributes. The Strategy Team should identify and list the company’s competition (chief competitors, at least). It should then make a list of each competitor’s strengths and weaknesses.
The Strategy Team should next address the competition – how they compare with the company, attribute for attribute, in columns 3-5 of MP1040-2 COMPETITIVE ANALYSIS WORKSHEET. The Strategy Team should identify which attributes are of greatest importance to the marketplace in column 6 of the Competitive Analysis Worksheet, to help the company focus its attention and resources on strengths, weaknesses, opportunities, and threats that are most important to the market.