Tag Archives: web presence

Staying Relevant to Your Customers Online

Staying relevant to your customers online, according to Google: “AdWord’s real-time targeting and reporting provide advertisers with the most nimble and efficient way to reach customers during these tight times.” Yet, typical website optimization is achieved through keyword focusing, metadata, and site architecture. Though there are other SEO tactics out there, such as Web 2.0 brand management.So how do you get your website noticed by your customers. Continue reading Staying Relevant to Your Customers Online

How to Improve Your Web Presence

Most of us believe our companies have adequate “web presence”, considering the time and money we spend. We have a web site — maybe it’s not on a level with the big consumer companies, but it tells visitors all they need to know about our company and our products/services, and it’s user-friendly. Continue reading How to Improve Your Web Presence

5 Effective Ways to Optimize Your Ecommerce Checkout Process

When the customer has finally decided on the color of the dress and the size of their new shoes, it will be up to your Ecommerce checkout page to seal the deal. So naturally, this is the crucial point in the shopping journey that can either close the sale, or inflate your cart abandonment rate if it’s not optimized properly. Organizing and optimizing the checkout process should be one of your key objectives if your goal is to build a competitive advantage, and remain relevant in the hearts and minds of your customers. Continue reading 5 Effective Ways to Optimize Your Ecommerce Checkout Process