When the customer has finally decided on the color of the dress and the size of their new shoes, it will be up to your Ecommerce checkout page to seal the deal. So naturally, this is the crucial point in the shopping journey that can either close the sale, or inflate your cart abandonment rate if it’s not optimized properly. Organizing and optimizing the checkout process should be one of your key objectives if your goal is to build a competitive advantage, and remain relevant in the hearts and minds of your customers.