March 14, 2021
SEO TLD Strategy

Staying Relevant to Your Customers Online

In a recent announcement on its AdWords site, Google lists six tactics that will help advertisers be more relevant to their customers.
November 29, 2020
strategy tactics

How Do You Achieve Strategic Alignment?

Do you know how strategies and tactics fulfill objectives? Learn how all of these should align in your business, department, or organization.
May 12, 2020
Tactical Marketing

Marketing Tactics: the Medium or the Message?

What is marketing tactic? How can you select the best one to make sure your message reaches the right people?