social media

Businesses need to be active in the digital marketplace. They need to develop and adopt new ways to gain an edge over their competitors. How do you attract and retain customers with digital marketing?

Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re […]

There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into […]

Networking skills are becoming more and more valuable to have, both in your professional and personal life. Knowing the right people can make or break your career. What are strategies for effective networking?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to […]

As the world continues to progress on an unprecedented path due to the Covid-19 pandemic, more and more opportunities that were unheard of just a few years ago are beginning to take shape and form. As such, recruiting flesh blood that can take on and fulfill these roles to the extent of their abilities becomes […]

Small business owners have had a difficult time last year, but the pandemic is finally dying down and is giving companies some much-needed breathing room. Now that things are slowly returning to normal, it’s important to seize the opportunity and set your company up for continuous growth and success next year. What are the factors affecting […]

This article will be helpful to those who are starting a  business and wondering where and how to look for funds. This is relevant for businesses that require significant investment with great potential for success. How do you find business investors for your company?

The emergence of accessible Internet, the development of social media and increased competition today forces companies of different sizes and status, as well as media people, to resort to rather radical ways of fighting for an audience. We are talking about black public relations (PR) and the introduction of deliberately false news (fake news) into […]