Sometimes as a business owner, you might be frustrated by terms thrown at you by your developers. Some of these terms might be things like APIs (Applications Programming Interfaces) and how they integrate with your business applications. What are 4 ways to use APIs for your business?
Image source: Pixabay
APIs might leave you in a situation where you are asking yourself what these things are and even leave you more confused when someone tries to explain what they are and what they do. Well, we will help you understand them and how to use them in your business.
APIs are programming interfaces that allow applications to communicate and share information. They dictate how this communication takes place and provide a channel for applications to share information.
However, everything does not just work. An API must go through the API testing process to make sure that it does not have any errors. This also ensures that an API does exactly what it is supposed to do. This is something business owners should be keen on when using APIs.
There are 4 ways to use APIs for your business that include: website analytics, online payments, project management, and social media.
As a business owner, you know the importance of a website. It is one way of creating your online presence. You also understand the importance of website analytics especially when it comes to evaluating the performance of the website.
Website analytics helps businesses measure user conversions as well as traffic to the website. You can use an API for this. To do this, you do not have to develop your analytics tool.
There are tools, such as Google Analytics, that do an amazing job with website analytics. This tool is offered by Google, and all you need to do is integrate the API into your website. This way, you will be using an API for website analytics.
Let us assume that you are running a business that sells products online. You get a group of developers to build an eCommerce store for the business. This store needs to be complete with payment, tax, and delivery systems.
Now, consider the most trusted payment systems. Some of them might include PayPal, Skrill, MPesa, or Stripe. These payment systems have been used for a long time and most customers trust them.
You have the option of building your payment system. However, this might take you longer and customers might not trust it. Instead, you can use an API and implement the payment systems above on your website.
Running a business with multiple employees is not a walk in the park. You need to make sure that you are managing your team well and that everyone has access to everything they need for their work.
This is where team and project management come in. You need tools that streamline communication between employees and make data sharing simple. Your employees can attach documents and share them with everyone else on the team.
Some commonly used tools for project management include Microsoft Teams, JIRA, and Trello. The communication and sharing of data between these tools are powered by APIs. This is how you can use them (APIs) for project management.
Social media platforms are very powerful for every business that is serious about its online presence. Businesses implement different measures to support their content through different social media platforms.
For instance, you might have seen social share buttons on some blog posts or articles on a website. Clicking on those icons allows you to share the article on your social media accounts. This process is powered by APIs.
If your website requires visitors to sign up or log in to access content, you do not have to create a sign-up functionality. By just implementing an API, your website visitors can use their social media accounts to create accounts on your website.
In conclusion, APIs have transformed how businesses operate. They have created avenues for businesses to be more innovative and to come up with solutions that not only make their processes simple but also give their customers what they want.
As you can see above, you can use APIs in so many ways in your business. You, however, need to be careful when using them and to make sure that they go through the API testing process for them to meet your business requirements. A failing API can hurt the entire operations of a business.